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One Partnersis a leading affiliate program in the iGaming industry with 800+ offers with WW coverage. This affiliate program also has its own media buying department, thanks to which offers are tested daily to maintain the quality of the product their websites work with.
Specifically, Lead Panda MediaOne Partnershas prepared a detailed analysis of its creatives for Spain. It should be noted that this affiliate program has free creatives on request, so you just need to write the TOR, and One Partners will prepare the creative itself)
To make your lead fall in love with the creative, you need to follow a few steps from One Partners. The first is to use images that combine bright shades of red and yellow.
Why these colors and not any others?
It’s simple, these colors are present in the Spanish flag, which is why they are associated with the Spanish culture. In addition, we can say that their saturation and brightness attract attention and are associated with the energy, fervor, and warmth of the Spanish climate. Therefore, to create a strong emotional connection, you should stick to these shades in the development of creatives.
Focusing on gambling elementsand bonuses in static images, you create visual stimuli that will attract and retain the interest of potential leads. For example, hot girls in swimsuits on a beach background, wearing bright colors against a background with gambling elements, are very effective. Usually, it is not necessary to use real photos of girls on creatives, because Spaniards also like to see painted female images on creatives.
Here, use dynamic slot games and spins, demonstrating bonuses and winning opportunities to prove the attractiveness of your offer. In this way, you evoke the adrenaline rush associated with the possibility of winning, creating an additional incentive for participation.
In both cases, it is better to focus on yellow or red colors. This way, you create a unity between the static and the video that will be remembered by the audience.
Another good approach is the cartoon style. It can work great for Spanish audiences with their love of bright colors and gamification.
Make sure all elements reflect the spirit of the local culture and that they are integrated into both formats – your static and dynamic creatives should create a consistent impression with vibrant colors and elements.
You can’t make a profit with creatives alone, so you shouldn’t forget about choosing a high-quality offer that can drive decent traffic. That’s why One Partners offers the best offers for Spain.
For example, the affiliate program currently has a Joker8 offer with a payout of €110, and the conversion rate is very good:
In any case, to create creative for any GEO, you first need to study both the product and the GEO itself. Also analyze competitors, based on all this information, you can make a cool unique creative, which, if properly studied, will get to the right target audience.