Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming.
Artur Borysenko, PR Director at Triangles
What tool saved your job this year? And what gadget/habit saved your life outside of work?
I’m a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that’s enough for me. For everything else, I have a great team.
And outside of work, I have an “SOS” button, which you press to automatically call your lawyer. Because times are like that, you know.
What’s the biggest work-related failure in the last year?
The biggest fail in the last year, of course, is related to reputation. Don’t go to the media if you’re not ready for it. Let’s not go into details, I’ll just give you a friendly tip.
The biggest faux pas in your life that you now remember with a laugh:
In 2014, I was invited to go on air on 112 TV channel to talk about the dispersal of Maidan in Zaporizhzhia – I was there at the time. I went on Skype, started talking about the arbitrariness of the security forces, and suddenly realized that if I continued, it could have consequences. So I cut off the speech in mid-sentence, was silent on the air for thirty seconds, and simply logged out of Skype.”
A friend of mine from the channel immediately called me to ask what happened, but I didn’t answer. In fact, I disrupted people’s prime time broadcast.
I realized quite early on that media is a toxic story. And I still love it.
What does your ideal working day look like? And a perfect day off?
An ideal working day is when I’m lying down with my laptop. A perfect day off is when I’m lying down without a laptop.
Only people who are interesting and close to me can take me out of the house. Or a trip to the Catholic Church on Sunday. Everything else is not very interesting to me.
Roman Korchak, Owner @real_target
What tool saved your job this year? And what gadget/habit saved your life outside of work?
In short, ChatGPT and similar resources really saved me this year. Because when you have dozens of projects, clients, advertising, consultations, your thoughts just explode. I use it a lot as an assistant. I can unload everything in my head and get order instead of chaos.
The second tool is Notion. There I already structure the entire system: tasks, clients, training, even life plans.
What is the biggest work-related failure in the last year? The one you remember with a laugh
There is no such thing as a traffic failure. This is my professional topic: I am disciplined, but I have a lot of such stories, and I can’t remember something fresh. From the classics: I once launched an ad on the wrong geo. I launched it, went to bed, and before I went to sleep, I caught a thought: “something is wrong”. I got out of bed, checked it, fixed it, and went back to sleep. My brain works even when the laptop is turned off.
Away from work, like in a meme. I bought it myself – I yelled. And then there’s this thing: as soon as they say “never buy this,” I’m guaranteed to buy it, because I remember prohibitions best. And then I wonder why my wife is “a little” angry with me.
What does your ideal workday look like? And the perfect day off?
A perfect day for me is when I’m in zen. In the morning, coffee, music, talking to my wife. Then 3-4 hours of focus work. After six – calm, planning, time together.
An ideal day off is complete silence from advertising and telegrams. It can be something spontaneous, but it can also be planned: a trip, a movie, friends, some interesting activity.
Well, I want to add that it took me a long time to learn not to be a freelancer 24/7, when I had no distinction between weekends and weekdays. But now, if I go to the movies, I really only watch movies. Because nothing will happen in two hours, and without recovery, there is no energy to create.