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Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Recently, new types of accounts, such as RDP, have been actively used in the field of traffic arbitrage. These advertising accounts work via remote access, performing operations in certain GEOs. They are mainly used for the flooding of large advertising platforms such as FB. Working with RDP greatly simplifies the processes of scaling activities, pharmaceuticals, and setting up advertising campaigns. We have studied all aspects of using such accounts. In this article, we will share information about the advantages and disadvantages of RDPs, the methods of their acquisition, and give some tips for their effective use. Let's get started! How to use an RDP account effectively? There are several methods of accessing an account connection: Purchase or rent. When buying an account, the seller will give you an IP address, host, and password. Enter these data in Remote Desktop Connection...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

Artificial intelligence plays a key role in content creation, image development support, and preparation of materials for presentations in professional and educational fields. Recently, the Ministry of Foreign Affairs has implemented an AI-powered robot in its work. This indicates the widespread use of these technologies in government agencies. In this article, we will review the main AI platforms, tell you where to find them, and how to use them effectively. Working with text using artificial intelligence Queries related to text processing are at the top of the list of AI functions, including wording changes, search for equivalents, and keywords. AI involved in text creation is also very popular in public circles. ChatGPT, Gemini, and Bard are among the leaders in AI-based text processing. Interaction with these tools is very easy. Even your grandmother can learn how to work with ChatGPT...

A new character in the iGaming world, who has set a goal to dethrone the market leaders and become the world's No. 1 provider. They have no doubt about it at all, and now we will explain why. Read the article to find out all the spicy details, goals, and values of the company. The readers of Lead Panda Media and Dream Play have their first meeting today. Dream Play told us that they want to make a big statement in the media space. So... Dream Play is a provider with a startup mentality. There is no bureaucracy and “contact us and we will consider your request”, everything is clear and accessible here and now. And this article is not written according to marketing templates. Because for the Dream Play team, the most important thing is to be fresh. They...

You can monetize your platforms in several ways: sponsored posts, advertising, selling products, or consulting services. However, one of the easiest ways to make money is to use the best affiliate programs. Let's highlight the reasons for the popularization of affiliate marketing as a profitable monetization area: It is a multi-billion dollar market. In the United States alone, spending on it reached more than $8 billion in 2022, which is three times more than it was ten years ago. According to Rakuten, more than 80% of advertisers have affiliate programs. This industry is responsible for over 16% of e-commerce orders. Keep reading to find out which affiliate program to choose. What are affiliate programs? Affiliate marketing programs are referral programs through which a publisher (or blogger) earns an affiliate commission by promoting a business's products. To get started with affiliate...

Affiliate marketing is a great way to earn passive income by promoting the products or services of others. But how can you increase conversions and commissions without spending a lot of time and money on ads, landing pages, or email campaigns? The answer is chatbots. Chatbots are automated programs that can interact with your website visitors or social media followers, providing instant responses. They can disclose useful information, answer questions, offer recommendations, and direct them to the appropriate offer or action. In this article, you'll learn how chatbots can boost your affiliate marketing conversions. Trust building Chatbots can help you establish friendly and personalized contact with your potential or existing customers. They can collect data and keep in touch with customers to show that you care about their needs and interests. You can also add humor, emojis, or gifs to...

Midjourney is a neural network that converts user-generated text into images that can be used even for commercial purposes. Although it is not yet capable of replacing a human designer, it can easily cope with simple tasks that do not require high accuracy and detail. In this guide, Lead Panda Media will show you how to set up Midjourney and create your first AI-generated images. Midjourney: how to use Midjourney uses AI to create unique, high-quality images from text queries. Thanks to machine learning and a huge amount of processed data, the service is constantly improving, improving the quality of results. To work with Midjourney, you need a Discord account, which can be registered for free. Use Midjourney via Discord on your computer or download the Discord app from the App Store to generate images directly from your phone. How...

When a beginner with limited financial resources enters the affiliate marketing arena, he or she starts looking at ways to maximize income with a minimum investment. We can't promise such results, but there is a payment system that is considered the most affordable for beginners, requires little investment, and can provide a decent ROI. Today we will cover the topic of PPC - its basics, features, and platforms for work. What is PPC traffic? PPC, which stands for Pay-per-click, implies a payment for each click on an advertisement. Advertisers compensate partners for the cost of user transitions to websites or product pages. This advertising model is optimal for beginners in the field of affiliate marketing. The main task is to attract customers to click on ads without the need to create complex sales strategies or motivate them to buy. At...