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Michael Sherrington's simple and easy-to-use 5w method is based on five key questions, each question beginning with the letter W: what, who, why, when, and where. With the help of the methodology, audience segmentation allows you to divide groups "by interest" Why do you need to segment your audience? Offering the same product to everyone is expensive and completely ineffective; people think differently and pay attention to your product under different circumstances. The motivation of the audience at the ages of 25 and 50 will be completely different. That's why your unique selling proposition (USP) for each group (segment) should be different. Advertising creatives, text, offers - all of this is created depending on the audience segment you want to sell your product to. Here is a list of what 5w segmentation will give you: the opportunity to offer the...

Greetings everyone! In this publication, the FlexCard team, a service with virtual cards, will present a detailed overview of proxy servers: their purpose, and functionality and provide a list of ten free services with proxies. What is a proxy server? A proxy server is an intermediate device that passes traffic between your computer and the Internet. It acts as an intermediary, hiding your real IP address and providing another address on the network. This approach helps to ensure the anonymity of the user and bypass location-based restrictions. A user can use a proxy server to hide their location and provide privacy when accessing the internet. Why do I need a proxy for traffic arbitrage? Proxy servers in traffic arbitrage play an important role in bypassing security systems on advertising platforms such as Google Ads or Facebook. Without proxies, it is...

What you need to know to create your arbitration team An arbitration team involves a few key steps in its creation. In this process, it is important to pay attention to choosing the format of work, determining the starting budget, and the strategy for finding and hiring employees. Choosing a work format: remote or office? Office: For beginners with no experience in arbitrage, it is preferable to work in an office. This allows you to closely supervise the activities of bidders and minimize the risks of stealing work materials and leaking traffic. Remote working: While remote working offers more flexibility, it requires establishing trust and using specialized tools for monitoring. Startup Budget To launch an arbitrage team, it is recommended to have at least $50,000 in startup capital. This amount will get you through the initial period of finding effective...

A snippet is a short description of a website page that is displayed in search engine results. It consists of the page title (title tag) and the text that best matches the user's query. As an illustration, here is a snippet from Google search results. The snippet serves as a kind of business card of the site in the search results, informing the user about the content of the page. An active call to action and a concise description help to attract the user's attention and motivate him to click on the link, thereby increasing organic traffic and increasing the credibility of the site. An efficiently composed snippet increases the clickability of a website in search results, which positively affects its ranking on Google. What does a snippet consist of? A snippet is a short description of a web page...

The earnings of an affiliate manager depend on many factors, including experience, vertical, the size of the company they work for, and their ability to strategize and execute affiliate programs. In this article, we will look at the different aspects that influence an affiliate manager's income and provide examples of potential earnings. Key Factors Affecting Earnings Experience and Skills. Beginners in affiliate marketing typically earn less than experienced managers who have a proven track record of creating and developing successful affiliate programs. Knowledge of analytics tools, the ability to analyze the market, and create effective strategies significantly increase potential earnings. Vertical. Income can vary greatly depending on the industry. For example, affiliate marketing in the financial sector or the health and beauty sector can bring in significantly more revenue due to high conversion rates and deal values. Company Size and...

Surfer SEO is a sought-after AI-powered search engine optimization and content generation tool designed to improve your content's position in search results. Whether you create content using an AI-powered tool or manually, Surfer SEO will help you check and optimize your content, ensuring that it is perfectly aligned with the requirements of search engines. The tool analyzes your content, comparing it to the best ranking pages to provide you with recommendations for improvement and increase your chances of outperforming your competitors. Surfer SEO uses data to provide high-quality content optimization suitable for various business areas related to content creation and promotion. Learn more about the functionality and capabilities of this software. Is Surfer SEO suitable for arbitrage marketing? Surfer SEO can be a valuable tool for those involved in traffic arbitrage because it provides in-depth analysis of highly ranked web...

Is it possible to make money on Pinterest, a photo hosting platform that differs from similar services such as Instagram by allowing you to publish images of various kinds with a short description? These publications, or "pins", can be either personal or promotional. Unlike Instagram, where the focus is on personal photos and selfies, Pinterest offers more opportunities for a variety of content. Content Features: Pinterest posts images with descriptions, including promotional links, and strictly prohibits the publication of adult content and gambling. Pinterest traffic arbitrage Pinterest arbitrage offers several strategies for attracting traffic, including the use of contextual advertising through Google and attracting users from English-language sites. The effectiveness of arbitrage depends on the choice of strategy and the ability to bypass the moderation system, despite the serious control of the platform. Key methods of arbitrage: Driving traffic through...

Traffic spillover is the process of redirecting your audience from one channel to another, such as from TikTok to Telegram. This method is becoming increasingly popular among marketers and business owners due to its effectiveness in increasing audience reach and engagement. Traffic spillover from TikTok to Telegram: Basics and Strategies Why TikTok and Telegram? TikTok: A platform with huge potential for viral content, it allows you to quickly draw attention to a brand or product. Telegram: Ideal for deeper and more personalized interaction with audiences, delivering high engagement. Spillover Strategies: Quality content: Creating engaging and valuable content in TikTok that motivates users to go to Telegram. Use of CTAs: Clear calls to action in TikTok videos that point out the benefits of subscribing to the Telegram channel. Exclusivity: Offering unique content or special offers to Telegram channel subscribers that are...

What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...