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In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...

We are exploring Discord as a promising source of traffic that often remains in the shadows. In our analysis, we will dive deeper into the audience of this platform, their interests, and main characteristics. We will also outline effective methods of engagement and the best ways to get started. Basics about Discord Initially, Discord was created to connect gamers, but today it has become a full-fledged social network that can be compared to Telegram or X. On this platform, users can launch streams or interact in specialized channels. The audience has long gone beyond the purely gaming sphere, actively using the offered features. As you know, Discord's monthly audience is over a billion users. The vast majority of them are aged 18 to 34 - 71%, and 65% of them are men. According to a study by SimilarWeb, the main...

Hamster is tapped by more than one hundred and twenty million users every day. But is it really possible to earn money by poking at a hamster? Let's analyze the Hamster Kombat game. What is this game? Hamster Kombat is a clicker game where the user is the "owner" of a cryptocurrency exchange and develops it in game currency. The developers have very successfully picked up the key to future users of the game, which is also called "tap" (from the English tap - "to knock"). Some people consider it a "time killer", of which there are thousands. But why has this particular game become so popular that more than 100 million people have already subscribed to the Hamster Kombat Telegram channel, which was created just a few months ago? The "owner" of the hamster has to constantly click on...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...

Bitcoin is not just a digital currency, but a real revolution in the world of finance and technology. One of the most important events in its life is halving. This is a process during which the reward for mining Bitcoin is halved, and it occurs about once every four years. Halving has a profound effect on the Bitcoin economy, affecting its scarcity, inflation, and even its price. In this article, we will take a closer look at what halving is, how it works, and why it is so important for all cryptocurrency market participants. Basics of the Bitcoin network: how the BTC blockchain works To understand what halving is, it is important to understand the basics of the Bitcoin network. Bitcoin transactions are grouped into blocks that are protected by the mining process. Miners use powerful computers to solve complex...

How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

Is Google losing its credibility? Hundreds of pages of internal company documents have been leaked online The American company has confirmed that its real internal Content Warehouse API documents have been leaked online. The 2,500-page document details the search engine's mechanisms for collecting data on user behavior and the rules for issuing content to their requests, The Verge writes. What happened? The first to report the leak were search engine optimization experts Rand Fishkin and Mike King. They found many differences from what Google had publicly reported about the data from Chrome and the authors of the publication. They also each published their analysis of the documents and their content. They say that Google is collecting and potentially using data that, according to official information, allegedly plays no role in search rankings. Experts also found several other interesting facts. One...