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Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

Financial resource management is the key to successful arbitrage campaigns. A good specialist knows how to allocate capital, minimize risks, and maximize revenue. Their strategies unmistakably improve results and increase business profitability. In this short guide, we will consider essential steps and tools that will help optimize your financial resources for successful arbitrage. The tips can be called universal and suitable for campaigns of different scales. Analysis Of Current Financial Indicators To optimize your financial resources in arbitrage, start with a detailed analysis of your existing metrics. For example, increasing your ROI by just 10% can significantly increase profits without the need for additional investment. The average ROI in arbitrage is around 150%, but you can achieve 200% or more with the right approach. It is also essential to consider your capital turnover ratio, which shows how effectively your capital...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

In this article, we will talk about Sweden: why this destination is promising for the gambling industry and which operators are currently successfully working in this market. In 2024, Sweden is one of the leading geos. Although the audience here is not very large, there is a high level of activity in the purchase of nutra products. It is also important to take into account local peculiarities - high requirements for the quality of promotional materials and the priority of convenience for customers. Swedes value comfort in online shopping, and the most suitable payment models for them are SS and Trial. Interested in learning more about this geo? In this guide to Sweden, we will present our selection of popular offers and tell you what to look for when creating creatives. Basic information about GEO Sweden is one of the...

10 professions that AI may replace in the future Artificial intelligence is developing so rapidly that it can be used to quickly get answers to many questions, create photos, process large amounts of data, conduct business analysis, and identify problems. In the near future, ChatGPT artificial intelligence will be able to replace at least 300 million workers in 1016 professions worldwide. This is reported by economist.com. Amazon employees who tested ChatGPT said it demonstrated impressive skills in solving customer support problems and creating training materials. Business Insider conducted a study to compile a list of professions that are most at risk of being replaced by artificial intelligence (AI). The publication convinces that ChatGPT can be more powerful than we have ever imagined. At Google, they said that they would theoretically consider hiring this bot as a junior coder if it...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...

Millionaires on a gamble. A scandal in the UK gambling industry Another scandal in the UK gambling industry. According to information CNN, the head of the gambling company BET365 Denise Coates has earned $281 million in salary over the past year. In addition to that, she also received $127 million in dividends. Ref: Denise Coates is the richest and most powerful woman in the betting industry. Denise is the founder and CEO of Bet365. This company owns Stoke City FC and the arena where the team plays is named in its honor. Denise's father, Peter Coates, is the current chairman of the club, who has held this position since 2006. And everything would be fine, but the company headed by Ms. Coates and where she wrote out such a salary, officially stated in a tax return that the company ended...

Cpamatica is an affiliate network that has been operating in the market for almost 10 years. Thanks to their extensive experience in CPA marketing and cooperation with the best advertisers in the industry, they have unique and exclusive deeds for affiliates. SmartLink is becoming an increasingly popular tool for effective traffic monetization. Thanks to the technology, partners can avoid wasting time and budgets on testing offers and focus solely on attracting high-quality traffic. In this article, together with an expert from Cpamatica, we will consider what SmartLink is, how it works, which partners it is suitable for, and for which traffic sources the technology will be effective. What is SmartLink SmartLink is a special technology that allows partners to automate the process of redistributing traffic to the best offers in real time. Instead of choosing one offer, the partner uses...