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In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

Want Elon Musk to advertise your niche production of designer furniture for only $200 or Keanu Reeves to urge you to hurry up and buy a rejuvenation product for only $500? Easy! Now it's a reality. Traffic arbitrage and the CPA industry are not only based on a dry calculation focused on customer acquisition. Creating profitable advertising resembles a competition of "creative brains" - whoever is more creative takes the prize. After all, the content should interact with the user, evoke powerful emotions and reflection after viewing, and be sure to be imprinted in the memory. Face Swapping or Deepfake is a face replacement technology that has dramatically changed the advertising market and brought huge profits to its developers. However, there are also significant disadvantages of this technology that can lead to unexpected consequences. So, let's analyze all the pros...

SEO specialists and webmasters often face the fact that website optimization for Google does not always provide the desired results in terms of rankings. This may be due to various factors, including the ineffective actions of the SEO specialist. The basics of effective promotion on Google Pareto principle In this context, the Pareto principle is about using time more efficiently than spending it on routine tasks. For example, mass editing of meta tags on a website with hundreds of thousands of pages should be entrusted to an assistant or performed according to a template, but in no case should you process each page personally. Systematic approach This means not only the work plan but also its consistent implementation. For example, at the first stage, you can develop a universal template for a multilingual website, taking into account the advantages of...

The sales funnel is used even by those who don't realize its significance. When an arbitrager guides a user from the moment of "arousing interest" to "taking a key action," they are using a funnel. An unoptimized or ineptly used funnel can lead to the loss of a large amount of traffic. In this article, we'll take a closer look at what a sales funnel is, how it works, and what you need to create one. What is a sales funnel? A sales funnel is a customer's route from the first acquaintance with a product to its purchase. This process consists of several key stages responsible for different levels of customer engagement. This tool, developed by William Townsend, covers four main stages, which are known as the AIDA system, an acronym for: Attention; Interest; Desire; Action. The user journey begins...

Is it worth going to conferences? Usually, if you already have experience in such events, you understand their value. However, for those who are new to the field, it is not always clear whether it is worth going, especially when rumors suggest that the presentations are meaningless. Presentations and new knowledge Whether they are useful and worth your time has been the most controversial in recent years. Of course, the organizers promise exclusive information, unique reports, and fascinating lectures. However, experienced arbitrators argue that this is a waste of time and just advertising aimed at beginners. Everyone understands that no one is going to disclose working methods with all the details. As a rule, only general information is given. However, for beginners, it can be useful. Networking Participation in conferences allows you to expand your social circle, collect contacts, make...

We are all surrounded by information noise nowadays. How do you create an ad that will resonate with your target group and deliver high reach, CTR, and other performance indicators? It's not enough to come up with a bright and creative concept. Do you want to be sure of your success? It is crucial to test it again and again. So, let's dive into the world of ad testing together and find out how to make your marketing messages perfect in terms of audience perception. After all, in today's environment, testing is no longer a "luxury" and has become a necessity for everyone who wants to succeed. Why is it important to analyze advertising texts? Benefits of analyzing advertising for a specific audience Analyzing advertising texts for a specific group of consumers is a key element of an effective marketing...

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Recently, new types of accounts, such as RDP, have been actively used in the field of traffic arbitrage. These advertising accounts work via remote access, performing operations in certain GEOs. They are mainly used for the flooding of large advertising platforms such as FB. Working with RDP greatly simplifies the processes of scaling activities, pharmaceuticals, and setting up advertising campaigns. We have studied all aspects of using such accounts. In this article, we will share information about the advantages and disadvantages of RDPs, the methods of their acquisition, and give some tips for their effective use. Let's get started! How to use an RDP account effectively? There are several methods of accessing an account connection: Purchase or rent. When buying an account, the seller will give you an IP address, host, and password. Enter these data in Remote Desktop Connection...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...