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Lead Panda Media continues to introduce you to the leaders of the affiliate industry, and this time our C-level show features a special guest - Inna Gagarin, Co-owner and CEO of G. Partners. She can be safely called the queen of iGaming, because since 2010, Inna has not only built a successful business in the field, but also become one of the most influential leaders in the industry. We discussed many personal and professional topics with Inna, including: Why is success not always about expertise? In the interview, Inna shares interesting thoughts on iGaming, noting that many talented people do not consider themselves experts. As she notes, brilliant people are often introverts, which does not prevent them from creating extraordinary products and influencing the industry. iGaming in the modern world: accessibility and responsibility Inna will also talk about how iGaming...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Millennials trust content created by other users by 50% more than brand advertising. Therefore, the impact of UGC on purchase decisions should not be underestimated. UGC platforms are a powerful way to take your marketing to the next level. They give you the opportunity to engage new audiences, increase customer trust, and increase your return on investment (ROI). And now for the fun part - we've made a selection of the top 7 platforms that will help you collect, display, and effectively use UGC to boost your sales. Let's see! Videowise Videowise is the perfect platform for those who want to work exclusively with video content. It offers convenient tools for collecting, editing, and publishing user-generated video. You can easily trim videos, add text, and customize them to fit your brand's style. However, if your strategy includes photo or text...

Arbitrators are always striving to automate processes. After all, the faster and more efficient they are, the easier it is to scale, reducing the risk of burnout and increasing profits. After 2022, experienced arbitrageurs have been actively adopting artificial intelligence technologies to simplify their work. If you have not yet managed to take advantage of these opportunities, don't worry, we have prepared a list of useful services and ideas that will help you to attract traffic effectively. How can neural networks help an arbitrageur? Here are the 10 best options: Text generation for creatives and dorway: Creating textual content for advertising materials and drip campaigns is becoming easier with neural networks. Image creation: Neural networks allow you to quickly generate high-quality visuals. Getting collections and lists on demand: For example, you can collect arbitration cases for analysis. Assistance in time...

Does flooding the web with good offers and favorable rates no longer work? Yes, due to the high competition, companies are forced to stand out in a different way. One of the proven methods of attracting attention is to enter the media. Does everyone who just wants to make money on arbitrage and not bother with unnecessary things need media coverage? Perhaps not. But for an experienced webmaster who has been in traffic for a long time, who has a lot of connections and who rests only at conferences and arbitration meetups, media has a completely different meaning. Each company has its own tasks in terms of media presence. Some quietly develop a blog, others attend all the nearest events. But what is the purpose of all this? What goals do companies pursue when they go public? And what conclusions...

Suddenly, your website stops working, servers are unresponsive, and users complain about errors? Most likely, you have become the target of a DoS attack. But where do these threats come from, how do they work, and what can you do to protect your website? We will tell you further. In this article, you will find useful information and answers to the most important questions to keep your website running smoothly. What are DoS attacks? A DoS attack (Denial of Service) is a type of hacker attack where attackers try to make a resource, such as a website or server, inaccessible to other users. It looks like this: a resource starts receiving a huge number of requests that it simply cannot handle. Due to this overload, the system “hangs” and stops working normally. Where did DoS attacks come from The first...

Every year, the number of specialists who want to work from home is growing. Remotive.com is a platform where IT professionals can find remote work. Its founder, Frenchman Rodolphe Dutel, started this project as a small hobby in his spare time. However, over time, this project turned into a full-fledged business, which in 2023 brought him more than $156,000 and attracted thousands of regular users. Wondering how Remotive from a small startup became one of the leaders among job sites for remote work? In this article, we will share the company's success story and useful tips from the founder, scroll on. How it all started Rodolph Dutel founded Remotive in 2014 after being inspired by his experience at Buffer, a company where all employees work remotely. He noticed that many people wanted to work in a remote format, but didn't...

Traffic arbitrage is a dynamic industry that requires marketers to be flexible, innovative, and constantly searching for new approaches to optimizing advertising campaigns. In 2024, artificial intelligence (AI) and machine learning (ML) are becoming key drivers of change in this area. These technologies are gradually becoming not just tools, but an integral part of successful arbitrage strategies, helping arbitrageurs achieve higher performance metrics. In this article, let's look at how AI and machine learning affect traffic arbitrage and what opportunities they offer. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free Real-time optimization of advertising campaigns One of the biggest challenges for arbitrageurs is constantly optimizing ad campaigns. AI...

Everad is always in touch! Our team is constantly monitoring new tools for traffic arbitrage, as it gives us the opportunity to find new sources or look at the familiar ones from a different perspective. 2024 is the time when technologies that emerged in the period from 2018 to 2022 begin to be actively implemented in various spheres of life, including traffic arbitrage. We analyzed discussions on forums and chats, as well as talked to experienced arbitrageurs to find out what trending tools they use for affiliate marketing. Here is what we learned. Neurotools These tools are usually used in two main areas: analytics and content creation. They are ideal for arbitrageurs looking to scale - creating copy for dozens of ads or different variants of the same creative using neural networks in 2024 takes seconds. Although the quality is...