Recent articles

CDP is a customer data platform. We will explain what a customer data platform is in simple words. In today's information world, companies use many different ways to find user data. Then they process this information and interact with the audience effectively. However, not all concepts are maximally effective for business and may require significant resources from the company. That's why businesses need a solution that can provide a single customer profile and that can be used without involving developers or third-party marketing agencies. This is exactly what CDP was created for. CDP (Customer Data Platform) is a database that collects, stores, and structures information about the customer and his or her activities. Such services interact with different systems and form a single customer profile. CDP platforms collect data from online and offline sources, which makes it possible to create...

It's time to clone. Instagram will allow users to create AI versions of themselves. Well, maybe someone has been waiting for this for a long time and finally got it. Meta is launching AI Studio, which will allow you to create AI versions of yourself via its website or by launching a new"AI chat" directly on Instagram. Now it will be easier and faster to delegate your responsibilities. The company announced this on July 29, writes The Verge. The feature is designed for content creators or business owners to create their own AI profiles to communicate with subscribers. They will be able to communicate with people in chat chains and respond to comments on the author's account. Users will now have two character options: regular AI characters that are mostly for entertainment, and "creator AI" to follow business owners, content...

In this article, you will find information on why niche landing pages are an effective tool. We will discuss its strengths and weaknesses, as well as recommend services and tools to increase conversions and revenue growth in affiliate marketing. A niche landing page is aimed at a specific group of offers in a certain vertical. For example, it can be a focus on debit cards in the banking sector or IT courses in online education. By choosing this strategy, you direct users' attention to certain offers or even one offer. This allows you to test new offers and test hypotheses. If the potential of the offer is already known, you can use such landing pages to determine the conversion rate. Niche landing is designed for a narrow circle of users and allows you to favorably present the terms of the...

Bing Ads is an advertising network from Microsoft that appeared in 2009. Despite the popularity of the giant search engines, Bing still gets up to 30% of the North American and partially European market, ranking second after Google in the US. As of 2024, more than 55 million Americans use the Bing search engine. Therefore, if you plan to enter the American market, you should consider this powerful advertising tool. Bing is not only an alternative to Google, but also an important part of your marketing strategy. Bing Ads can help you reach your target audience by leveraging the power of the Microsoft Bing platform. In addition, Bing integrates bing chat, which is a part of artificial intelligence that provides additional functionality and features for users. Advantages and disadvantages of Bing Ads Despite the fact that the Bing affiliate network...

Which platforms are the most used? Social media account farming is the process of creating or acquiring a large number of accounts in order to use them for various purposes. These purposes can range from marketing campaigns to increasing activity and engagement within the platform. With the growing popularity of social media, account farming has become a common practice that has numerous applications. The main goals of account farming Marketing and advertising: Use of additional accounts to increase the visibility and popularity of certain brands or products. Increase the number of subscribers: Increase the number of subscribers to create a more attractive image and increase the reach of content. Content testing: Use additional accounts to test audience response to different types of content. Data collection: Use accounts to collect information about trends and user behavior. The most popular social networks...

Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

Live casino is a special gambling format. Let's look at the rules of the game, features, and the 5 biggest advantages of live casinos. Today it is difficult to imagine a popular top-level casino without live games. Live dealer casinos have become another widespread and rapidly growing online trend. Live-casino: what is it Live casino is an organic combination of virtual and real gamblingand an ideal option for those players who equally appreciate the mobility of online casinos and the luxury of physical gambling establishments. Virtual platforms offer access to gambling that works like a program. Users go to the website, choose a game, and launch it on a gadget or smartphone. "Live casinos are distinguished by the fact that games take place in real time with real croupiers. The recording is carried out in a studio where live dealers...

Is Viber messaging effective? Let's analyze all the pros and cons Viber is the most popular messenger in Ukraine and the CIS countries today. The number of its users worldwide has already exceeded one billion, including more than 20 million in Ukraine. In December last year, the volume of Viber messages sent for business purposes increased by almost 140%. A typical user logs into the app 12 times a day to send about thirty messages to personal or group chats, and make several calls. Thus, it is obvious that such a channel is promising and effective for communication with customers. After all, the delivery rate of messages to recipients is 100%, and after receiving them, in 50% of cases, recipients click on the specified link or perform another targeted action - thanks to the convenient format, it is very easy...

You've created a mobile app and successfully added it to the stores - what do you do next? How do you compete for your users among 2,654,747 apps on Google Play (according to Statista) and almost the same number of apps on the App Store? A set of methods for optimizing apps on the app store and Google is called ASO (App Store Optimization), and today we will tell you in detail what ASO is and how it works. What is ASO (app store optimization)? ASO (App Store Optimization) is a tool that will help you stay afloat and compete with even the largest market players. Using Apple Search Ads helps to determine the effectiveness of keywords for ASO. Of course, provided that your product is well-designed and evokes positive emotions in users. More specifically, ASO is the optimization of...