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Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...

One of the key tasks in traffic arbitrage is competent testing of offers and their subsequent optimization. This allows you not only to identify the most promising areas, but also to maximize return on investment (ROI). In this article we will tell you how to properly test offers, what metrics to pay attention to and what strategies will help you optimize ROI.. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What is Offer Testing? Offer testing is the process of testing offers (products or services) for their effectiveness in...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

Have you ever come across a stylish font but have no idea what it's called? No problem! We're going to show you how to identify a font from an image and demonstrate how it works. And in the end - some useful life hacks for business. Why might you need font recognition? The visual component plays a key role in brand recognition. A font is not just text, but a part of the company's identity. Together with the logo, colors, and other graphic elements, it forms the overall style. But why would you need to find a font? Here are a few reasons: Ideas for branding Not all companies can afford to develop a unique font. Often, small businesses use free typefaces from open libraries. If you find an attractive font on a banner or in an advertisement, you need...

Lately, bitcoin has been steadily gaining momentum and attracting investors' attention again. Will it sustain this pace, or is it just a temporary spike? What can we expect after the halving? Bloomberg and The New York Times have analyzed the situation, and we have collected the most interesting things. Bitcoin is back at its high: what happened? On March 5, the bitcoin rate reached a record high of $69,191.95, which became a new historical high. However, within a few hours, the price dropped sharply below $60,000, writes Bloomberg. For crypto investors, this is a real relief after almost two years of "crypto winter" when the market was experiencing a prolonged decline. A year ago, bitcoin cost only $16,600, and since the beginning of 2024, its price has jumped by 50%. In general, over the past year, the digital asset market...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

Analytical company AppsFlyer has released its annual report on mobile market trends in 2024. The study is based on the analysis of 35 thousand apps and 140 billion downloads (excluding China). Key points of the report Advertising spending on mobile app promotion increased by 5%, reaching $65 billion. Growth was observed in developed markets - the UK, Germany, Canada, the US, Brazil, and India. Casino apps reduced advertising spending by 21%, while overall spending by iGaming companies fell to 12%. Non-gaming application revenues grew by 20%, while mobile game monetization remained stable or slightly decreased. For example: Revenue from casino gamesgrew by 4% In midcore games - by 2% In casual games - by 5% Thanks to artificial intelligence and hybrid monetization, revenue in the non-gaming segment increased by 26%, and in gaming - by 7%. Downloads of entertainment applications...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...