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Traffic arbitrage is a dynamic industry that requires marketers to be flexible, innovative, and constantly searching for new approaches to optimizing advertising campaigns. In 2024, artificial intelligence (AI) and machine learning (ML) are becoming key drivers of change in this area. These technologies are gradually becoming not just tools, but an integral part of successful arbitrage strategies, helping arbitrageurs achieve higher performance metrics. In this article, let's look at how AI and machine learning affect traffic arbitrage and what opportunities they offer. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free Real-time optimization of advertising campaigns One of the biggest challenges for arbitrageurs is constantly optimizing ad campaigns. AI...

Everad is always in touch! Our team is constantly monitoring new tools for traffic arbitrage, as it gives us the opportunity to find new sources or look at the familiar ones from a different perspective. 2024 is the time when technologies that emerged in the period from 2018 to 2022 begin to be actively implemented in various spheres of life, including traffic arbitrage. We analyzed discussions on forums and chats, as well as talked to experienced arbitrageurs to find out what trending tools they use for affiliate marketing. Here is what we learned. Neurotools These tools are usually used in two main areas: analytics and content creation. They are ideal for arbitrageurs looking to scale - creating copy for dozens of ads or different variants of the same creative using neural networks in 2024 takes seconds. Although the quality is...

A new AI tool for creators Meta recently introduced its new generative video creation tool - Meta Movie Gen. According to the company, it outperforms all existing models. Therefore, this news made a big impression on content creators. Let's take a closer look at the new tool in this article. What is known about Meta Movie Gen The main features of the tool are already known, and they are as follows: Edit video by text prompts. You can now change individual elements in a video by simply typing text commands. This opens up the possibility of easy video customization even without special knowledge or skills in working with video editors. Create sound effects. Movie Gen allows you to create sounds for videos directly in the tool, including ambient sounds, music backgrounds, or specific sound effects. This way, content creators can...

European Commission wants to know more about YouTube, Snapchat and TikTok On October 2, 2024, the European Commission asked YouTube, Snapchat, and TikTok to share detailed information about their recommendation algorithms. This is part of the requirements of the Digital Services Act (DSA), which aims to ensure transparency of platforms and protect users. What are recommendation algorithms and why is it important? Recommendation algorithms are the mechanisms that show you new videos, stories, or posts based on what you've already watched or liked. The Commission wants to find out how these algorithms work and whether they can have a negative impact on users. It is about possible risks to mental health, the spread of harmful content, and how platforms influence social and political processes. YouTube and Snapchat under the watchful eye of regulators YouTube and Snapchat have to share information...

The Baltic countries are part of Europe, but if you dig deeper, their approaches can differ significantly from the usual European ones due to climate, culture, and mentality. In this article, we will look at which product categories sell best here, what features of the local audience should be taken into account, and share some useful tips for creating effective connections. Let's go! Offer categories The Baltic States are a part of Europe. The main trends here are almost the same as in other European countries: Cosmetics. Attractive appearance is of great importance for the inhabitants of the Baltic States, so care cosmetics are in high demand here. Nutritional supplements. The fashion for a healthy lifestyle has not passed the Baltic States by. A variety of dietary supplements will also be great here. Losing weight. Unlike most European countries, body...

Every time Facebook introduces new rules or there is another political escalation in the world, another “storm” begins. Everything goes wrong: campaigns fail to pass moderation, accounts are banned, and payments are frozen indefinitely. Those who work with traffic through apps are already feeling the effects of this chaos - campaigns are blocked, sharing limits from providers disappear in a few hours, and the plugins themselves get flagged by Facebook, which destroys advertising campaigns. Because of this, it becomes very difficult to scale your connections and earn maximum profit. What to do to reduce the impact of blocking accounts and advertising campaigns by Facebook, how to solve the problem with limits on app sharing, and how not to become dependent on the marks - more on this below. Blocking accounts and advertising campaigns In November 2024, the US will hold presidential...

Google has signed an agreement to use small nuclear reactors to power its data centers serving artificial intelligence. Collaboration with Kairos Power To do this, the company signed a contract with Kairos Power, a developer of small modular reactors. The first of them is planned to be launched by 2030, and several additional reactors will be installed by 2035. The Kairos Power technology involves the use of molten salt cooling together with pelletized fuel. This heat is transferred to a steam turbine to generate electricity. This approach allows the reactor to operate at low pressure, which makes the design simpler and cheaper. Last year, for the first time in half a century, U.S. regulators granted Kairos Power a permit to build a new type of nuclear reactor. In July, the company began construction of a demonstration reactor in Tennessee. New...

Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

Why do some podcasts attract millions of listeners, while others barely get 100 listens per month despite high-quality content? The answer is simple - the success of a podcast largely depends on an effective marketing strategy. The good news is that you don't need to be a marketing expert to build your audience. In this article, we'll look at 10 practical tips that you can implement right away to increase the popularity of your podcast. Our recommendations don't imply a hard sell approach, but rather focus on building a strong online presence so that when listeners think of podcasts in your niche, they think of you. What is a podcast marketing strategy? Podcast marketing includes both short- and long-term practices to increase the reach, engagement, and popularity of your project. Podcast success is a marathon, not a sprint. Consistency -...