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You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...

Africa is a region that is discussed with cautious curiosity in arbitration. It would seem to be a huge market, a growing mobile audience, cheap traffic... But is everything so rosy? In this article, we analyze whether Africa is really a new growth point for arbitration in 2025, or is it another trap with low-quality leads. 🌍 Why is everyone looking at Africa? Rapid growth of mobile internet. According to statistics, by 2025 the number of smartphone users in Africa will exceed 600 million. This is a huge and inexpensive audience. Low-competition market. Unlike the overheated Tier-1, here traffic costs pennies, and competition is still at a minimum. The emergence of local payment systems. Thanks to the development of fintech (for example, M-Pesa, Flutterwave), it has become easier to receive payment for subscriptions and goods. ⚠️ What's the catch? Solvency....

Once upon a time, TikTok was associated with teenage dancing, strange challenges, and questionable humor. But that's long gone. Today, TikTok is not just a video platform, but a powerful marketing tool. And while "serious" brands are cautiously holding on to Facebook and Instagram, it is TikTok that gives a chance to restart the image, restore trust, or even revive a business of any size. In this article, you will see real cases of Ukrainian brands that have used TikTok and changed their perception of themselves dramatically. Some of them were successful. Some - not. However, each case is worthy of attention. Why TikTok has become a platform for image relaunch TikTok works according to a unique logic: it doesn't matter how many subscribers you have. If the video is interesting, it will get views. The algorithm opens the door...

During the active scaling phase, affiliate companies often face a talent gap: opportunities arise faster than the team can respond. Expanding sources, launching new offers, entering new GEOs — all of this requires fast and precise hiring decisions. And it’s exactly at the critical moment that it becomes clear: the right specialist isn’t there. Or they are — but too late. As a result, the company loses momentum, and the team operates in a state of chronic overload — covering not only tasks but also staffing gaps. To prevent scaling from turning into constant firefighting, a different recruitment model is needed — one that’s focused not on vacancies, but on business goals and growth dynamics. In this context, strategic recruiting and pinpoint hiring play a key role — as approaches that allow you to build a team not for the...

The London Code: An Invitation into the Inner Circle — Powered by Hell Partners There are parties. And then there are encrypted experiences. On July 3rd, as the sun sets on iGB Live 2025, something far less public and far more desirable will unfold behind the stately columns of One Marylebone, London. A private affair known simply as The London Code—curated by the enigmatic minds behind Hell Partners. Inspired by the covert elegance of MI6, this is not a celebration. It’s a rendezvous. A message hidden in plain sight. And like any good intel—it’s invitation-only. Dress Code: Sharp Minds Access: By Code. Mood: Dangerously Stylish. From 9PM onward, guests will step into an atmosphere charged with quiet luxury and loaded glances. Think velvet shadows, whispered riddles, cryptic visuals, and one rule: speak less, mean more. Behind the velvet rope: A...

Do you still bet on the "review of Irina from Kharkiv" that every third grandmother saw on the Internet? The bad news is that in 2025, this won't work anymore. The audience is tired of fakes, screaming "minus 14 kg in a week" and landing pages that look like artifacts from 2016. Users are no longer led by triggers - they are led by trust. And that's why the winner is not the one who drives more traffic, but the one whose creative evokes the feeling of "this is real." UGC 2.0 is entering the arena - a new format of user-generated content that sells through empathy, recognition, and a "one of a kind" format. It can be: screenshots from Telegram conversations, voice "feedback from a friend", stories in the style of "well, I just tried it and I was...

The Quest by Lucky Media: Not Your Average Booth Visit This summer, Lucky Media Group isn’t coming to iGB Affiliate London 2025 to hand out brochures. They’re coming to start a fire. On July 2–3, at ExCeL London, Lucky Media will launch its first-ever BTL activity: The Quest — a three-stop experience spread across the booths of three exclusive partners: 22Bet Partners (K60), PlayAmo Partners (L20), and Hell Partners (G22). Complete the Quest and unlock your shot at serious prizes — a ticket to Wimbledon or one of three MacBook Air M4s. But make no mistake: this isn’t a raffle. It’s a strategy game in disguise. The Gameplan: Three Brands. Three Challenges. One Grand Finale. 🎯 22Bet Partners – Hit the Mark A rotating wheel. High-stakes sectors. Four throws to score exactly 100 points. Precision wins prizes. Miss? Start sweating....