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Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

Live casino is a special gambling format. Let's look at the rules of the game, features, and the 5 biggest advantages of live casinos. Today it is difficult to imagine a popular top-level casino without live games. Live dealer casinos have become another widespread and rapidly growing online trend. Live-casino: what is it Live casino is an organic combination of virtual and real gamblingand an ideal option for those players who equally appreciate the mobility of online casinos and the luxury of physical gambling establishments. Virtual platforms offer access to gambling that works like a program. Users go to the website, choose a game, and launch it on a gadget or smartphone. "Live casinos are distinguished by the fact that games take place in real time with real croupiers. The recording is carried out in a studio where live dealers...

Is Viber messaging effective? Let's analyze all the pros and cons Viber is the most popular messenger in Ukraine and the CIS countries today. The number of its users worldwide has already exceeded one billion, including more than 20 million in Ukraine. In December last year, the volume of Viber messages sent for business purposes increased by almost 140%. A typical user logs into the app 12 times a day to send about thirty messages to personal or group chats, and make several calls. Thus, it is obvious that such a channel is promising and effective for communication with customers. After all, the delivery rate of messages to recipients is 100%, and after receiving them, in 50% of cases, recipients click on the specified link or perform another targeted action - thanks to the convenient format, it is very easy...

You've created a mobile app and successfully added it to the stores - what do you do next? How do you compete for your users among 2,654,747 apps on Google Play (according to Statista) and almost the same number of apps on the App Store? A set of methods for optimizing apps on the app store and Google is called ASO (App Store Optimization), and today we will tell you in detail what ASO is and how it works. What is ASO (app store optimization)? ASO (App Store Optimization) is a tool that will help you stay afloat and compete with even the largest market players. Using Apple Search Ads helps to determine the effectiveness of keywords for ASO. Of course, provided that your product is well-designed and evokes positive emotions in users. More specifically, ASO is the optimization of...

The 2024 Summer Olympics, which will be the 33rd in a row, will be held in Paris from July 26 to August 11. This grand event is organized by the International Olympic Committee (IOC). The Olympics will be attended by more than 10 thousand athletes representing 206 countries, and they will compete in 32 sports disciplines. Basic information about the 2024 Summer Olympics The mascot of this year's games is a Phrygian cap named Frij. This character is made in the colors of the French tricolor, which makes it easily recognizable and attractive for use in various creative projects. The emblem of the current Olympics is the Olympic flame with a woman's smile, inspired by Marianne, the symbol of the French Republic. The image is placed inside the gold medal with the inscription "Paris 2024" below it. Paris will feature...

Ethical Issues in Traffic Arbitrage: Combating Spam, Frod and User Fraud Traffic arbitrage, despite its popularity and potential profitability, faces a number of ethical issues related to the use of spam, frod and user deception. In this article, we will examine these ethical issues and their implications for advertisers, webmasters and the entire traffic arbitrage industry. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free Spam Spam is one of the most common ethical violations in traffic arbitrage. It can include intrusive or unwanted emails, SMS text messages, comments on forums or blogs, and other forms of inappropriate contact with users. Spam not only annoys users, but also damages...

Research competitors before launching ads Want to find new ideas, identify weaknesses, and avoid mistakes before launching a Google Ads campaign? Conduct an in-depth competitor analysis. Below, we tell you where to start and list all the important elements: Niche research and cost planning. Determine how much your competitors spend on advertising and how they allocate the budget. Analysis of competitors' semantics and budgets. Highlight keywords and phrases used by competitors, as well as their budget strategies. Develop and improve creatives. Use competitors' ideas to create or improve your own ads. Price and unique selling proposition (USP) comparison. Compare your prices and USP with what your competitors offer. Determining the optimal time to show ads. Find the best time to show ads based on competitors' data. Evaluate competitors' websites. Visit the sites to which competitors' ads lead to understand their...

Guest posting as a marketing tool. Let's figure out how effective guest posting is for SEO What is guest posting? Guest posting means publishing text on a third-party authoritative blog that includes a link to your site with native (not direct) advertising. This is an effective strategy for external SEO website promotion, as it allows you to increase the authority of your resource, increase its visibility in search, and therefore attract new visitors. Free guest posting remains one of the main link building methods that is suitable for projects in any niche. It can be used with a minimal budget, but if you don't build a strategy for working with platforms, it will be difficult to get the desired result. Help: In Google's guidelines, there is a clause that states that guest posting is considered a prohibited way to promote...

Pin Up has banned the use of its trademark in Russia and 36 other countries. Pin Up Global, a gambling brand that operates in many countries around the world, has banned the use of its trademark in Russia and some other countries, such as: Afghanistan, Algeria, Angola, Aruba, Bonaire, Cambodia, China, Ecuador, Guyana, Indonesia, Iran, Iraq, Kuwait, Laos, Malaysia, Myanmar, Namibia, Nicaragua, and the United States, North Korea, Pakistan, Panama, Papua New Guinea, Philippines, Singapore, South Korea, St. Maarten, Sudan, Syria, Taiwan, Turkey, Uganda, Yemen, Zimbabwe. Till now, Pin-Up in Ukraine has been operating through two legal entities - Victoria Soft and Ukr Game Technology. On August 8, KRAIL revoked the license of Victoria-Soft LLC due to its ties with Russia. The reason was a letter from the Security Service of Ukraine. In it, the SBU provided KRAIL with data...