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Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

September this year will be incredibly busy for affiliates, because the number of top conferences scheduled at the same time will amaze even an experienced networker. In order not to get confused in the hustle and bustle and not miss what is really worth your attention, read more about each of the conferences. Beginning of the month: overclocking to the maximum CONF3RENCE 2025 (September 3-4, Dortmund) Europeans are starting the fall with a crypto focus. CONF3RENCE is an unconventional affiliate conference, because there will be a strong emphasis on the technical view of the blockchain. If you work with crypto offers or are thinking about entering this vertical, this is a good chance to delve into the technical details and get acquainted with European crypto projects before they become mainstream. You won’t meet such industry leaders, Web3 entrepreneurs, investors and...

Once upon a time, the idea that a machine could write an advertising text or a banner for social media sounded like a science fiction story. However, 2025 proves that artificial intelligence has become commonplace in marketing, and specialists who know how to work with it save businesses money. An AI marketer is a person who combines the experience of a strategic marketer, data analyst, and neural network trainer. A marketer without AI today is like a barista without a coffee machine or a bayer without a tracker: you can work, but it is expensive, long, and nervous. The world is not waiting, and while someone is suffering with spreadsheets, neurons are already generating strategies, calculating ROI, and selecting tracks for viral Reels. This article will help to understand why AI marketers will become more valuable every year, what skills...

Or what if the affiliate program is new, but the product is already well-known? Godlike Partners is a direct affiliate program (no intermediaries) under Olymp Casino. The affiliate program was launched in the spring of 2025, but the product itself has been operating for about 2.5 years and is well-known in the CIS markets. The entire team has an arbitration and affiliate background, so the focus here is not on “PR” but on what really converts. This is a rare case where you can connect to a big brand at the launch stage of the affiliate program, rather than when it's too late. So let's figure out why this affiliate program might be interesting to you and how not to miss the “golden opportunity” to join it. We will look at the GEO, rates, approaches, team, and overall vibe. Where...

In 2025, memes have become a part of marketing funnels as organically as Facebook targeting or push notifications. In arbitrage chats, communities, and TikTok, they don't just make you laugh, they warm up the audience, break down the brand-customer barrier, and make people like things they would never click "Buy." Why is this? Because memes are a universal language of trust. They are not perceived as advertising, they create a sense of "one of their own" and disperse content across communities faster than any selling banner. And most importantly, it's the cheapest way to warm up a cold audience before you pitch them a commercial offer. Let's see how memes fit into the funnel, why they sometimes sell better than offers, and how to measure their effectiveness so that you don't end up being just "the same brand that makes...

Marketing is not all about the "Buy" button. Content, PR, and community rarely generate sales here and now, but they build the most valuable things: reputation, recognition, and audience loyalty. It's like training before a marathon: you don't have a finish line yet, but you're already building up your fitness. According to the Digital Marketing Institute, content marketing can generate 3 times more leads at 62% lower costs than classical advertising. PR raises brand awareness to the level where you are recognized without a logo, and HigherLogic shows that active communities increase customer engagement by 21%. And all this sounds good until a funder comes in with a direct question: "Where are the numbers?" In order not to answer "this is a long-term investment" with a dreamy look out the window, you need KPIs, specific indicators that will prove that...

In 2025, a marketer without AI is like a banner without a tracker: you can still work, but it's expensive, time-consuming, and nerve-wracking. While someone is up at midnight choosing a font for a banner, AI has already generated creatives for TikTok, Meta, and Google, launched A/B tests, divided the audience into "hot" and "lazy" users, and then calculated ROI for the week ahead. Teams that realized this a year ago are now saving tens of thousands of dollars and outperforming their competitors at the start of the campaign. Teams that still think that "AI is a toy for geeks" are burning budgets in Excel spreadsheets and waiting for the analyst to return from vacation. We have collected 5 tasks that a marketer in 2025 will give to AI without regret and win time, money, and nerve cells. And there...

Merchandise that takes off on social media, gathers queues at stands, and becomes the subject of hunting at conferences is not an accident, but a strategy. Natalia, Head of PR at ClickDealer, knows this from the inside: their projects don't just decorate shelves, but actually "live" in the hands of partners, get into stories and build brand loyalty. We talked to her about how to create merchandise that "shoots" and raises the value of the company in the eyes of partners. From the search for ideas and fakaps to bold trend solutions and advice for beginners, this material is for those who want branded items to work as well as the advertising budget. About the process of creating merchandise Back in 2016, I joined ClickDealer and was fully engaged in merchandising, preparing for conferences, and everything else. Back then, there...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...