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The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

2025 has become a time of total automation and tightening of the rules of the game in the traffic arbitrage market. Advertising platforms complicate moderation, CPM is growing, anti-fraud algorithms are getting smarter and smarter. But those who competently assemble a working stack of tools continue to pour in the plus. Let's find out what arbitrageur's tools are used by the top in 2025 and what really works today. 🤖 Anti-detect browsers for traffic arbitrage Antidetect is the basis of the arbitrage set. Without it - immediately ban. TOP-3 antidetect-browsers: AdsPower - a powerful browser for teams. Handy for autoplay, supports proxies, cookies, and automation. Often used in a link with autofills and anti-captcha. Incogniton - gained popularity in the bourgeoisie. Suitable for both solo and teamwork. Lots of integrations via API. GoLogin - easy and clear interface. Recommended for...

You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...

In this interview, the 1win Partners team explains in detail how the RS model looks like from the advertiser's side and what is important to know for those who plan to build a profit using this model. To do this, we talked to Stanislav, Senior Affiliate Manager at 1win Partners, and asked him a number of questions about various aspects of cooperation. How is the income or payback of RS-partner traffic formed? The profitability of an RS partner directly depends on the volume of traffic attracted and its quality. Therefore, when working with the affiliate program, it is important to focus on the creation of a long-term lead base and its further processing. Each player should not only generate income but also fully recoup the costs of its attraction. The key to success: consistency and perseverance in work, your income...

In 2025, good creativity is no longer enough - it is important to know what exactly works for competitors, how long it runs, and what landing page is behind the ad. Otherwise, budgets and unnecessary tests will be wasted. That is why SPY services remain the main tool for traffic research. They provide quick insights into the market, save time on analytics, and allow you to launch proven campaigns. In this article, we have collected 5 best spy services for arbitrage in 2025 with real pros and cons, without water, adapted to the needs of arbitrageurs. So, check this list to see if you know all the services and maybe it's time to switch to a more convenient one. Tyver Spy A tool for those who work with advertising and want to see the whole picture. Tyver is a universal...

It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...

TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...

Is corporate identity in creatives a must or an invention of designers who just want to "look like a portfolio?" Can it be done quickly and beautifully without losing identity? And how not to get burned when the client adjusts everything to his mood? Read a frank conversation with a creative expert and learn how a recognizable style is born and why templates are not always evil, but our friend. And finally, what does a design that doesn't work look like, even if it's beautiful and the founder likes it. About this and even more in a conversation with our heroine - Kateryna, graphic designer at Lead Panda. About "corporate identity in creatives": does it exist at all? Of course, it does. Personally, I divide them into two options: the corporate identity of the company's brand and the corporate identity...