Recent articles

Glass offices, HR departments, corporate parties, tournament tables with "Rolex for record" bonuses... In the call centers of the investment "Scam Empire" everything resembled a legitimate international company. Only instead of clients, there were victims, and instead of results, there was a squeezed LTV of tens of thousands of dollars. In Tbilisi, the A.K. Group call center occupied three floors, and Sapphire Network had seven offices around the world: from Ramat Gan to Sofia, Limassol, Varna, and Kyiv. In total, there are about 500 employees. Funnel in action: how the deception mechanism worked The process was divided into two main parts. The first one was performed by salespeople - young guys and girls who worked according to scripts. Their task was to persuade a person to make the first deposit of €250. In the GetLinked CRM system, this event was...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

Tier-3 often seems to be a quick way to get a lot of traffic. Indeed, there is a lot of audience here, the rates are lower, and the opportunities for scaling are open. However, as in any other direction, there is another side to the coin. In the case of Tier-3, it is technical instability, atypical user behavior, weak devices, and slow internet. All of this creates additional barriers in the funnel. In an environment where even a second's freeze can disrupt the entire interaction, not only the product itself but also the infrastructure on which it runs becomes key. Third-party services, which are often relied upon by websites, do provide a quick start and flexibility. But at the same time, they often become the point of ROI loss. If at Tier-1 it can still be covered by volumes, then...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

Mexico is one of the hottest GEOs for iGaming in LatAm. A large population, rapid growth of Internet coverage, high interest in online entertainment, and loyal attitude to gambling and betting - all this gives arbitrageurs a great base for launching stable PPCs with good conversion and ROI. We at PIN-UP Partners have been working with LatAm for a long time, and Mexico consistently gives top results in terms of performance and scaling. If you are already sending traffic to this region or are just looking at it, our guide will help you figure out what's what: the portrait of the target audience, user behavior, local trends, working traffic sources, and tricks. We will even show you how to make really converting creos and landing pages. Let's figure out why Mexico is worth your attention - and how to get...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

He can make a good joke, but he also builds teams and communications effectively and very seriously. He could host an evening show - but now he is launching PR campaigns that are turning the arbitration market upside down. KonstantinGolubev, creativedirector of the triad Wild Wild Leads, Wild Wild Apps and Wild Wild Partners, shares his story: from 10 years in top Ukrainian TV shows to launching interactive stands and shows about fakaps that are breaking the niche. In the interview, she talks about why the best merch is what you would wear yourself, how to build a brand in a field where everyone works in the shadows, and why you can't survive in this business without humor. Spoiler: Kostya's favorite PR activity is the morning of the second day of any international conference On how he started his career...

Taboola is one of the largest native advertising platforms used by arbitrageurs to promote offers. However, working with Taboola requires certain experience, proper setup of advertising campaigns, and understanding of the nuances of account operation. In this article, we will analyze what Taboola accounts are, how to use them in traffic arbitrage, and what strategies will help to achieve maximum ROI. What are Taboola accounts? Taboola accounts are advertising accounts within the Taboola platform that allow you to customize and run native ads. They are used by arbitrageurs to promote offers in various verticals, including gut, e-commerce, finance, and gambling. How to create and use a Taboola account? Account registration. You need to register in the system, provide payment information and pass moderation. Setting up campaigns. It is important to choose the right geo, targeting, creatives, and bids for efficient...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...