Don't miss interesting news
It will come as no surprise to anyone that 1win Partners is not just keeping up with the iGaming industry, it is setting the pace for the entire industry. The brand is centered on confidence, courage, and the desire to be the first. We talked to Nastya, Head of Events at 1win, about the company’s philosophy, the role of merchandise and visuals, how trends are born and why Lucky Club has become a symbol of a new stage of development.
The main message of the 1win Partners brand is confidence, resilience, and the desire to always be the first. We do not just broadcast style and character, but a whole philosophy of victory. It is important for us to set the rhythm for the entire industry: we do not adapt to the rules but form trends, setting an example for partners and competitors. 1win Partners is about bold actions, confidence and efficiency, preserving your own style, and creating value for partners.
Merchandise and visuals play a key role in building the image of an affiliate program. These are not just details but a tool through which a brand conveys its values and character.
When partners and the audience can associate a brand with a certain style and aesthetics, an emotional connection and a sense of belonging are formed. Visuals set the tone for communication, form the first impression, and allow you to stand out from the crowd, and merchandise is an offline extension of the brand, a way to turn the company’s philosophy into a tangible thing that unites people and strengthens loyalty. For us, it is not an accessory, but a part of the overall strategy: the style, confidence, and winning spirit of 1win Partners are reflected in every element – from merch design to identity at events.
We maintain a high pace thanks to a combination of flexibility and courage. The winner in iGaming is the one who is ready to adapt quickly and take the risk to try new things. We are not afraid to experiment, implement non-standard solutions and test formats that others are only considering.
This is not chaos, but a systematic approach: we have a team that deeply understands the market, analyzes trends, and instantly puts ideas into action. This is what allows us to be the first, set the pace, and create new standards in the industry.
We evaluate the prospects of an idea based on a number of factors. First of all, analytics: we study the market, audience metrics, and the competitive environment to find real growth points. But dry data is not enough – the team’s experience is important. It allows us to quickly recognize where a trend has long-term potential and where it is just short-term noise.
The second criterion is scalability. We look at whether an idea can develop and bring value not only at the beginning but also in the long run. And, of course, the speed of implementation is important: in iGaming, the winner is the one who is the first to turn an idea into a working product.
An eventual “hit” concept is one that has been tested by data, gained the trust of the team, and shown the potential for scaling. It is this combination that allows us to set the pace for the entire market.
Ideas for merchandise are born at the intersection of industry and everyday culture. We closely follow the trends in iGaming and the digital sphere, but we are not limited to them. Inspiration also comes from fashion, music, sports, street culture – everything that shapes the style and mood of the modern audience.
Our task is not just to produce comfortable things with a logo, but to create a product that partners and the team will wear with pleasure as part of their everyday look. That is why every element of the merchandise is a continuation of the brand’s DNA. This is how merchandise is born, which works not only for recognition but also for the formation of a special atmosphere around 1win Partners.
For me, a “hit” merchandise is a combination of several criteria:
As a result, a “hit” is not just clothes, it is a symbol: a combination of comfort, style and values that a person associates with.
Merch is not just a thing, but a communication tool. It helps a brand to get closer to its audience and partners because it becomes a part of their everyday life. When a person wears merch, they don’t just see the logo, they feel the company’s values: comfort, style, quality.
For partners, it is a sign of trust and attention: exclusive merchandise becomes a symbol of involvement in a private club. For the audience, it is a way to feel part of the brand, to share its energy and philosophy. In fact, merchandise is a “tangible bridge” between the brand and people: it evokes emotions, builds loyalty, and makes the interaction long-term.
Lucky Club is a unique collection that combines style, functionality and premium quality. These are not just clothes with a logo – things that easily fit into everyday life: for the pool, a walk with coffee, dates, playing tennis, etc. This merch is about comfort and freedom, where every detail is thought out to perfection.
The creation of Lucky Club took a lot of time: we carefully selected fabrics, tested dozens of options, involved creativity and different production facilities to find the perfect formula. The result is a collection that you want to wear every day, valuable both for our community and for the brand image.
Lucky Club reflects the company’s new values – clarity, internal discipline, development, freedom of action and the pursuit of results. It is not just merchandise, it is a symbol of thinking and ambition.
Our slogan “United by ambition” is not a marketing phrase, but a real formula. We do not compete – we form the vector of industry development. And Lucky Club has become a premium marker of this new stage.
We always approach the creation of stands and events as an opportunity to tell a brand story, not just “put up a structure”. It is important for us that each project reflects the company’s values and evokes emotion.
We start with a concept: not from templates, but from a unique idea for the brand and audience – a metaphor, visual symbol, or original format.
Then we come up with the guest experience: what the visitor sees first, what details they will remember, what emotions they will experience. We often use interactive, multimedia or non-standard visual techniques so that the guest does not just watch, but lives a mini-story.
And in the end, we find a balance between creativity and functionality – beauty is important, but convenience, comfort, and the logic of interaction are even more important. That’s why our projects are never “like everyone else’s” – they are recognizable, effective, and strategically thought out.
Of course, the stand has its own “magnets” that turn it into a center of attraction:
In essence, the center of attention occurs where the brand gives an experience that cannot be ignored.
It’s hard to single out just one: each project has its own story and strength. But the LEGO stand in Warsaw was one of the most memorable.
Why? Because the concept was deep and clear. LEGO is a brand that only gets more expensive over the years and is associated with childhood. When visitors came to the booth, an emotional trigger was triggered: memories, lightness, joy. It was amazing.
The concept also conveyed business meanings: confidence, reliability, stability. LEGO is made up of strong parts – a metaphor for how our brand builds long-term relationships and sustainable structures.
Plus, we added tactility: the materials of the stand were pleasant to touch, they created a sense of quality and premium. A new collection of merchandise was added, which was organically woven into the concept. Taken together, this created an impression that not only the guests but also the team did not forget – such projects become truly iconic.
Being a trendsetter is not just about keeping up with the times, but about setting a direction, creating new standards and inspiring other players. It’s about the courage to try out non-standard solutions when others choose the safe one.
A trendsetter is someone who senses the mood of the audience and the industry, anticipates the next step and turns it into a product or experience. This is a responsibility: by setting a trend, you shape the expectations of an entire community, and it is very important that quality, values, and results are behind it.
In our work, this is manifested in the fact that we do not copy other people’s formats, but create our own: merchandise, stands, event concepts. And when after a while you see that your ideas are picked up by others, this is the best proof that you are really shaping the vector of industry development.
Such stories happen very often. When you create concepts for stands, you can never be 100% sure which project will become the point of attraction and the key moment that everyone will remember. Sometimes the concept seems to be “just good” but in fact it explodes and becomes the hallmark of the event.
It’s the same with merch. It happens that we plan a collection as a basic one – stylish, comfortable, high-quality. But sometimes it unexpectedly turns into an absolute hit that everyone wants. This is the magic of the industry: you can’t predict what exactly will work, but it is such discoveries that make the work lively and inspiring.
For me, tracking trends is a constant process integrated into my work. In iGaming, it is important to keep your finger on the pulse: I regularly attend specialized conferences, analyze competitors and partners, and communicate with colleagues from different geos. This helps me understand what formats are working now and where the market is heading.
In design, I look at fashion, architecture, lifestyle brands more broadly. They set the visual codes that are then adapted in events and merchandise.
We have a separate creative department and a strong team of designers. Working in collaboration allows us to rethink trends and transform them into projects that strengthen the brand’s DNA. I call it a “trend with identity”: we don’t copy, we create our own – and that’s why it works.
Our secret is the ability to combine strategy, creativity, and people: we do not copy trends but create our own rules of the game and shape the vector of industry development.
Today, the iGaming industry is changing faster than ever, and the role of the brand in this race is becoming key. 1win Partners demonstrate that the power is not only in numbers and technology, but in style, philosophy and courage to be the first. Nastya and her team turn merchandise, stands and visuals into tools of strategic influence, and the brand itself into a symbol of a new stage of the industry.