The beaches of Europe, top sports teams, and numerous monuments included in the list of world cultural heritage are all in sunny Spain! Today we will delve into the atmosphere of Spanish cities, learn about the inhabitants of this country, their customs and rituals, and raise the issue of the economy: we will analyze the prospects of Spaniards, their opportunities and working conditions in the local market for webmasters.
Basic facts
Spain occupies the extreme southwestern part of Europe, bordering France, Portugal, and Andorra, and has the mountainous Pyrenees. The kingdom also shares a border with Morocco in the North African region. Rich in sea coasts, Spain hugs the Atlantic Ocean to the northwest and the Mediterranean Sea to the south and east. The country maintains a monarchical system under the rule of the king, but real power lies with the leader of the ruling party, elected through elections.
Spain is a member of the EU, NATO, WTO, UN, and other international organizations, which emphasizes its historical importance and strategic location. Due to its membership in the European Union, prices and salaries are in euros, with an average salary of around 1900-2200 euros. Despite the high unemployment rate, which fluctuates between 15% and 25%, unemployment benefits are approximately 1400 euros per person. It is important to note that the tax rate varies from 19 to 45%, which encourages working in the shadows.
Target audience and demographics
The total population of Spain is approximately 50 million people, with more than five hundred thousand newcomers adding to this number every year.
The largest cities:
- Madrid (capital) – 3.3 million;
- Barcelona – 1.6 million;
- Valencia – 800 thousand;
- Seville – 700 thousand;
- Zaragoza – 670 thousand.
About 40 million people are indigenous Spaniards. The rest were born abroad. It is important to note that even those who consider themselves “local” may belong to a variety of ethnic groups and nationalities. Numerous regions and cities seek self-determination on a historical basis, refusing to associate themselves with the Spanish nationality, although they officially remain Spanish citizens.
Communications and the Internet
More than 85% of residents actively use the Internet for leisure and work purposes. This is more than 42 million traffic. The main domain is. ES.
Social networks such as Facebook, Instagram, and Twitter are the most popular, and the new Threads is gradually gaining popularity. The Meetup platform is used for local communication and problem-solving. Dating services include Tinder, Meetic, and Badoo. WhatsApp, Telegram, and Messenger messengers are in use. Google and Bing remain the leaders among search engines.
IOS and Android operating systems are on par in terms of the number of users, but Apple has been the leader in sales for seven years. VISA and MasterCard cards, as well as Paysera, PAYCOMET, 2Checkout, Stripe, PayPal, and cryptocurrency systems, are used for online and offline payments.
Demographic features of Spain
A characteristic aspect of the Spanish population is its high degree of social activity. Spanish people are friendly and interested in the events of the world around them. They spend a lot of time with their families, often gathering together as a family, and do not forget about their friends. Moreover, they are attentive to the needs of older family members and take care of family affairs. Pride in their cultural heritage, such as flamenco and bullfighting, as well as in traditional regional holidays, is an important part of their lives. Spaniards are actively involved in preserving and passing on these traditions to future generations.
Spain is also characterized by a vivid expression of emotions. The locals tend to express their feelings in a loud voice, often accompanying the conversation with gestures and expressive faces, which enhances the emotional connection between people. They do not hide their feelings and discuss them openly. The value of personal freedom, enjoyment of leisure, travel, delicious food, and various entertainments play an important role in their everyday life, as the Spaniards do not deny themselves any pleasures.
What is better to pour on
Spain is a developed country with a high level of income. Residents do not spare money for personal expenses, as this is a common part of their budget. Therefore, the following areas are very popular:
- Betting is popular because Spain is famous for its sporting achievements. The country has representation in all major international competitions, with top athletes and world-class teams. Huge investments in sports ensure a stable interest in this vertical, with a variety of bookmakers and sports leagues.
- The gambling industry is showing steady growth compared to other regions. It is regulated by national legislation and has numerous licenses for offline and online casinos. The average Spaniard spends about 500 euros per year on gambling, with the main growth in deposits amounting to more than half a billion euros annually. Not only slots, but also poker, bingo, lotteries, and sweepstakes are consistently popular.
Marketplaces such as Amazon, Aliexpress, Temu, and Elcorteingles are used to sell goods. Thanks to the easy availability of payment systems, almost anyone can sell goods using their landing page. An important condition for lead acquisition is the presence of a qualified call center with native Spanish speakers who have the skills to sell and upsell.
The use of crypto is gaining popularity. It is not yet subject to official regulation, which creates a shadow market. The convenience of paying with Bitcoin or USDT attracts both locals and tourists.
Spain is one of the most credit-intensive countries. Citizens actively apply to banks for loans. More than 30% of citizens have loans, and many resort to microloans. Investments are also popular, both among big fish investing in large projects and infrastructure and among ordinary citizens who want to diversify their income.
The Spaniards are less demanding in their needs compared to the Swedes, Swiss, and Norwegians. They prefer simpler solutions and landing pages with clear loyalty programs. It is important to use the Spanish language, paying attention to emotionality, positivity, and openness of communication. There is no need to offer unrealistic promises, the main thing is to be able to make the consumer feel that the product will bring him pleasure and benefit.
