Industry awards rarely change a business overnight. What they do change is perception.
When professionals across the industry recognize an affiliate program, it signals something much more valuable than another trophy on the office shelf. It reflects consistent execution, trusted partnerships, and measurable results built over time.
That is exactly what happened at the inaugural iGaming News Awards 2026, where Big Betty Partners received the title of Affiliate Program of the Year.
The recognition comes at an important stage in the company’s development, following several years of rapid expansion, portfolio growth, and increasing visibility in the global affiliate market.
A Milestone for Both Big Betty and iGaming News
The 2026 ceremony marked the very first edition of the iGaming News Awards.
Created by iGaming News, the awards were launched to recognize the companies, affiliate programs, campaigns, and professionals making the strongest impact across the industry. Unlike long-established ceremonies, the inaugural edition represents the beginning of what aims to become another important benchmark for excellence within affiliate marketing.
For Big Betty Partners, becoming one of the first companies ever to receive an award from iGaming News adds extra significance to the achievement.
Winning the first Affiliate Program of the Year title places the company among the earliest recipients of an award designed to celebrate long-term contribution rather than short-term visibility.
Growth Built on Execution
Since launching in 2021, Big Betty Partners has steadily expanded its presence in the affiliate market.
Today, the program operates a marketing portfolio of 8 brands across more than 20 GEOs, working with affiliates in SEO, PPC, media buying, social media, influencer marketing, email marketing, and other individually approved traffic sources.
Partners can choose from multiple commercial models, including RevShare, CPA, and Hybrid deals, depending on their acquisition strategy and business goals. Real-time reporting, postback integrations, flexible tracking, and dedicated affiliate managers have become standard parts of the platform rather than premium extras.
That combination of technology, commercial flexibility, and day-to-day support has helped Big Betty establish a reputation for predictable cooperation and long-term partner relationships.
Why Awards Matter in Affiliate Marketing
Affiliate marketing has become increasingly competitive over the past few years. New programs enter the market regularly, while experienced affiliates have more options than ever before. Under these conditions, trust becomes a competitive advantage.
Industry recognition cannot replace performance, but it often confirms what partners already experience in daily cooperation.
For affiliates evaluating new programs, awards provide an additional signal that a company consistently delivers on the fundamentals that matter most: transparent communication, reliable payments, responsive support, and infrastructure capable of supporting long-term scaling.
The Affiliate Program of the Year award reflects those qualities rather than a single campaign or isolated achievement.
A Recognition Shared with the Community
The company also credits its affiliate community for the result. Throughout the voting process, partners, industry colleagues, and supporters demonstrated their confidence in Big Betty Partners, helping secure the final victory.
For the team, the award represents not only recognition from the industry but also confirmation that years spent refining products, expanding the portfolio, and strengthening partner relationships are producing measurable results.
As the Big Betty team likes to say: Money talks, darling.
Looking Beyond the Award
The company views the recognition as another step rather than a finish line.
Development plans continue to focus on expanding the brand portfolio, improving partner tools, strengthening reporting capabilities, and introducing additional opportunities for affiliates operating across international markets.
The objective remains unchanged: creating an affiliate program where sustainable growth comes from operational quality, transparent cooperation, and performance that scales over time.
Awards recognize past achievements. Partnerships build future ones.
Affiliates looking for an award-winning program with flexible deal structures, dedicated support, and infrastructure designed for long-term growth are invited to join Big Betty Partners and discover why the industry named it Affiliate Program of the Year 2026.