Even the most careful arbitrageurs occasionally face blocking of advertising accounts on platforms such as Google, Facebook, and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe way and immediately create agency profiles. In this article, we consider whether such accounts are really better than self-registration, in what situations they are indispensable, and how to use their capabilities effectively.
The main differences
Self-registered accounts are accounts that are created personally. They are usually pre-warmed up and “farmed” before being used for work.
Agency accounts are advertising accounts created on behalf of agencies, such as marketing companies, rather than individual users. These accounts act as an intermediary between the webmaster and the advertising platform, and often have a higher level of trust than self-regs.
What to choose: agency accounts or self-registers
The process of preparing self-regs can take from two weeks to a month. This is a long time, especially in the absence of other active accounts. You can use automation through specialized services or develop your own tools. However, the impact of this approach on profile security remains unclear, so many professionals prefer to manually prepare advertising profiles.
Agent accounts do not require preliminary warm-up, which allows you to start launching advertising campaigns immediately. Besides, they have a number of advantages:
- Moderation and blocking. Agency accounts are less likely to be blocked and go through appeal processes more easily. This is due to a higher level of trust from advertising platforms such as Google and TikTok. A smaller number of bans contributes to a rapid increase in traffic.
- Refunds from blocked accounts. In case of blocking of regular accounts, refunds may be delayed or not happen at all. With agency accounts, this process is simplified – the affiliate company usually refunds the money or transfers it to another account.
- Traffic limits. New self-regs often face traffic limits, while agency accounts usually do not. This allows you to reach the required volume faster and significantly increase the number of leads.
- Payment for advertising campaigns. For self-regs, you need to use cards with a currency suitable for a particular advertising network. Agency accounts do not have such restrictions, especially if payments are made in different currencies, including cryptocurrencies. Some platforms, such as TikTok Ads, impose restrictions on the starting budget, which makes it difficult to launch. With agency accounts, it is easier to manage finances and distribute funds between profiles.
Agency accounts: disadvantages compared to self-regs
When working through agency accounts, you will face increased commission costs, which can sometimes reach 15-20% of the total budget. This will lead to a significant reduction in your profits, especially if you are running large advertising campaigns or work in very competitive industries where every detail is important. The higher the commission, the more it affects profitability. This is especially noticeable when scaling, forcing you to select partners more carefully and develop strategies to optimize costs.
In addition, agency accounts may not be suitable for all types of activities. For example, if you work with gray or black topics, agencies are unlikely to deal with it, as they usually adhere to strict rules of the platforms. In such situations, it is better to choose self-registration to have more freedom of action, in particular, to use more aggressive approaches and creatives.
Which account to choose for different verticals?
When choosing an account to work with arbitrage, it is important to take into account the budget, tasks, and level of training. For some areas of business, agency accounts that have a higher level of trust from advertising systems are more profitable, which is especially important for high-risk areas.
Gambling
Gambling is a high-risk area where arbitrageurs often face blockages. To minimize the likelihood of moderation refusal, it is better to use agency accounts for this vertical. They make it easier to pass the verification of advertising platforms and significantly reduce the risk of blocking. If an agency account has experience with iGaming, it will add advantages in campaign optimization.
Daiting
When working with white offers in the field of data mining, agency accounts are not required. Self-registration will be a great choice if you use white creatives, as it allows you to test different approaches faster and carefully control the budget.
Finances
Launching financial offers through independent accounts is often complicated by strict checks in large advertising networks. Therefore, it is better to use agency accounts, which provide a more flexible approach and access to advanced analytical tools. In addition, financial offers are usually associated with high payouts, which makes agency accounts a more profitable option.
Nutra
In the field of nutra, efficiency in testing different approaches and creatives is important. For this purpose, standalone accounts are more suitable, as they allow you to change strategies faster without additional costs for commissions.
White, gray, and black offers – which account to choose
It is optimal to use self-registered accounts to work with white offers. They allow you to fully control both creatives and the distribution of funds, which provides flexibility in management. In gray offers, agency accounts are preferable, as they simplify moderation and often provide a refund option in case of blocking.
Promoting black offers through agency accounts can be problematic, as such services are not inclined to work with such offers. Webmasters will have to rely on a large number of self-regs, as regular bans from advertising platforms are a common occurrence.
Conclusion
Advertising accounts purchased through agencies offer significant advantages, including easier moderation, broader reach, and simplified financial transactions. However, such solutions are more expensive and have limitations in working with black offers.
Creating your own accounts (self-regs) makes it possible to build their history for individual tasks, which can reduce costs and increase profitability in the future. However, you will have to invest more effort in setting up, gradual development, and account management.