Today's digital marketing world is becoming increasingly competitive, and this trend has been going on for several years. To stay afloat, you need not only to manage your advertising campaigns competently, but also to learn how to look into the future. This is where predictive analytics comes in - a powerful tool that helps to predict changes in user behavior and customize Google Ads to maximize your return. In this article, we will understand how trend forecasting helps to increase advertising revenues on one of the most difficult platforms to drive traffic. Predictive analytics in Google Ads: how does it work? Imagine that predictive analytics is a kind of "fortune teller", but much more accurate because it relies on powerful machine learning algorithms and artificial intelligence. It analyzes huge amounts of data, including past advertising campaigns, user behavior, seasonal spikes,...

Everyone dreams of visiting Paris, but what about the bays? Is France such a popular geo? In this review, we will analyze all the details of France's geo, whether it is worth pouring traffic on it, and how to do it in the most profitable way. General information A few numbers for a better understanding of geo: Population – about 64.8 million people. The ratio of men to women is approximately 48.3% to 51.7%. The average age of residents is 43 years old. About 82% of the population lives in cities, and the remaining 18% – in rural areas. Large cities: Paris, Marseille, Nice, Lyon, Toulouse and Bordeaux, as well as Rennes, Strasbourg, Lille and others. The official language is French. By religion: 41% of the population are Catholics, 40% are atheists, 5% profess Islam, and the rest are distributed...

Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area - what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments. Analysis of current trends Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their...