Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Have you come across advertising platforms that offer a format of advertising called Direct Click or domain traffic? For many users, this may seem like something new, but this way of attracting an audience can open up new opportunities and bring in quality customers. Let's discuss what direct traffic is, how and where it can be obtained, as well as what steps should be taken to use it successfully. What is domain traffic or Direct Click Domain traffic, also known as Direct Click, is a specific method of driving visitors to landing pages. This type of traffic is also called Zero-click, Domain Redirect or Parked domain traffic by arbitrageurs and webmasters. The essence of the method is to redirect users from parked domains directly to the landing page. In this case, you don't need to prepare a separate creative, as...

Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns. Tracker is not a cloak and dagger There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works. Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks. In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page. Sometimes webmasters try to use...

Reddit is a global phenomenon that has been popular for many years. It is a combination of a forum and a social network in the top of the most visited websites in the world, along with Amazon, TikTok, Yahoo, and other leading online platforms. In this article, we will analyze the potential of advertising on Reddit Ads. We will give step-by-step instructions on how to launch advertising campaigns in your account and share information on where to buy ready-made accounts for promotion. Read on so you don't miss out! Reddit audience statistics The Reddit platform was created in 2005 as a place to discuss various topics. The project was launched with an investment of $100,000 from the American business incubator Y Combinator. As of August 2024, Reddit has more than 267.5 million weekly users and 73.1 million daily active users....

Arbitrage cards are tools that can be either physical or virtual bank cards used in the field of traffic arbitrage. These cards allow you to buy goods or services in one market at one price and sell them in another market at a higher price, which provides income from the difference in prices. The purchase of arbitrage cards is a convenient solution for businesses as it simplifies financial transactions between different markets and currencies. They also contribute to better risk management by providing increased flexibility and control over arbitrage transactions. Types of cards for arbitrage Arbitrage cards are represented by various types, including virtual and bank cards. Virtual cards for arbitration. These cards are digital analogues of traditional bank cards designed for online transactions. They provide the same functions as regular bank cards, but do not require a physical form....

We've all heard of landing, but what about pre-landing? Pre-landing is an intermediate page that opens after a user clicks on an ad and before they go to the landing page. The right pre-roll can significantly increase ROI, while the wrong one can completely destroy the effectiveness of the campaign. So how do you integrate prelisting into your advertising strategy? Let's analyze it in more detail using the gambling vertical as an example. The role of prelending Pre-launch plays a key role in piquing the user's interest and encouraging them to perform the desired action. In our case, it redirects the visitor to the casino website, and its main task is to facilitate registration and deposit. How can you encourage users to take these actions? Winning. Financial gain is the main motivation for most players. Confidence in success encourages the...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...