To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

To make your site better indexed in search engines and more convenient for mobile users, it is important to properly configure meta tags. This is one of the key points in improving the technical aspects of the site. Working with the Title meta tag The Title tag plays an important role for both search engines and users. It not only helps to promote the site, but also affects the perception of the resource. Here are some tips for optimizing it: Include the keyword that is most important for a particular page in the Title, focusing on its frequency. The length of the title should not exceed 60 characters, otherwise part of the text will simply not be visible in the search results. Do not duplicate titles from other pages of the site, each Title must be unique. Grab the attention...

Today's digital marketing world is becoming increasingly competitive, and this trend has been going on for several years. To stay afloat, you need not only to manage your advertising campaigns competently, but also to learn how to look into the future. This is where predictive analytics comes in - a powerful tool that helps to predict changes in user behavior and customize Google Ads to maximize your return. In this article, we will understand how trend forecasting helps to increase advertising revenues on one of the most difficult platforms to drive traffic. Predictive analytics in Google Ads: how does it work? Imagine that predictive analytics is a kind of "fortune teller", but much more accurate because it relies on powerful machine learning algorithms and artificial intelligence. It analyzes huge amounts of data, including past advertising campaigns, user behavior, seasonal spikes,...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita (IT) and VOX (PL) casinos, we have been on the market for a long time and have extensive experience in working with SEO traffic. Today we are going to review the most successful WordPress plugins for your SEO websites. Developing WordPress sites is much easier than doing it yourself, and without knowing the code. The vast majority of SEO specialists build websites on WordPress because it is the most popular website builder in the world. Today we will analyze the most popular and successful plugins that can greatly simplify your work on the site, especially when you have several of them. But first things first. What are the benefits of WordPress? WordPress is one of the most popular platforms for creating websites, used by millions of users...

Calculating customer LTV is important because it is cheaper to retain existing customers than to attract new ones. It is more difficult to sell to new customers: the probability of purchase is only 5-20%, while existing customers buy with a probability of 60-70%. Therefore, you need to build a strategy so that customers do not leave after the first purchase, but keep coming back. LTV, also known as CLV or CLTV (customer lifetime value), shows how much money a company can earn from a customer over the entire period of their interaction with the brand. It helps you understand how much you can spend on advertising and retention, as well as evaluate the effectiveness of your marketing efforts. With LTV, we can divide customers into groups to find out who is most valuable and create loyalty programs tailored to their...

When you start working on promoting your project on the Internet, sooner or later you will come across such concepts as "link building", "link mass", "backlinks", "backlink donors", "mirlinks". Today we will figure out what Backlink. Backlink – is a backlink that leads to your site from other resources. Backlinks are a link building tool designed to build link mass that search engines take into account when ranking sites. To measure this indicator, Google tracks such a parameter as page rank (PR). The larger and better the link mass, the higher your website's position in the search results will be. Therefore, backlinks are extremely important for effective SEO. In addition to the obvious benefits of promoting a website on the Internet, backlinks help to increase the target audience, attract new customers, and increase website traffic. How to understand that you...

Developers are constantly improving neural networks for image creation. Nowadays, services are available that allow you to generate impressive pictures based on text queries, using existing images or even simple sketches. Users can enter a short and simple text query to create unique visual content, emphasizing the creativity and ease of the process. These services can create images from text descriptions or combinations of existing images, opening up new creative possibilities for design and media projects. The quality and detail of the results depend on the initial data - it is not always possible to get the perfect result the first time. But these algorithms can be used to create a basic concept for a future illustration. Neural networks will also come in handy when you need to quickly get a lot of image variants, which would be difficult to...

Mental maps, or mind-maps, are a visual way of organizing information that helps you think, remember, find solutions, and express ideas better. This tool will not only improve the work with information, but also show your thoughts and plans in a visual way. Intelligent maps help to: easier to process information: understand, memorize, restore logic; effectively present material and explain your ideas; make decisions faster, develop plans and projects. Lead Panda has put together a selection of the 17 best mind mapping programs to help you make the most of this tool. Among them, you will find both free and paid applications to choose the right option. Coggle Coggle – is a free online application for collaborative work on projects. Easy to use, but with many features, it creates visually appealing mind maps. The program allows you to add images,...

Reels are short videos on social networks. Their main feature is an entertaining format and dynamism. Thanks to this, they are gaining popularity very quickly. Initially, this content format was created for entertainment purposes. However, the ability to quickly gain views and audience engagement has made vlogs a powerful tool for promoting and earning money online. How to turn short vertical videos into a source of income? Let's figure it out. What is Reels on Instagram On Instagram, Reels are short videos that do not exceed 90 seconds in length. Reels differ from other content in their dynamics. You can also add music, graphics, and various effects to them. Creating such videos is very easy - all the basic functions are available right in the Instagram app. With the help of reels, it is much easier and faster to convey...