Effective lead scoring. Or how to determine whether a client will buy or not. The term lead scoring is derived from the English lead and scoring. Lead scoring allows you to divide potential customers into segments, for example, hot and cold. For salespeople, scoring helps to understand what kind of lead behavior is purchasing and who to pay maximum attention to. For reference: This technology was first used in the United States. The term was introduced by IBM when it received more than 4000 applications per day. To process all these applications, the company had to hire a huge number of qualified managers who divided clients by criteria. By the way, the banking sector uses the same system to assess borrowers in terms of solvency: they give points for certain indicators to understand whether to give a loan. Why is...

Lead Magnet — is a marketing tool that is used to grab the attention of potential customers and encourage them to sign up or purchase. It can be any valuable content or offer that a company offers in exchange for a user's contact information. A lead magnet is one of the pillars of an effective lead generation strategy, which helps to attract new customers and increase sales. The types of lead magnets with proven effectiveness Electronic books and research guides Based on research and expertise in digital marketing, ebooks and guides are one of the most effective strategies for attracting leads. These resources, created by leading experts in the industry, provide users with in-depth and relevant knowledge on a particular topic. For example, a book covering the latest techniques for increasing productivity, or a detailed guide to healthy lifestyle principles....