Ivan Zayets is a bright representative of the event industry and affiliate community, a presenter and media personality. The audience recognizes him by his unique presentation and individual style of events. Lead Panda Media had an interview with Ivan, in which he shared his thoughts on arbitrage community parties, the specifics of working with different audiences, and... drum roll... his earnings. Read on to find out everything. How did you get into the traffic arbitrage community? Ivan got into the world of arbitrage in 2017 when he first visited the space of Anatoly Winter's Affiliate Embassy. People from the affiliate industry gathered there for poker, "What? Where? When?" and other events. At first, Ivan accidentally replaced a colleague at one of the events, and then became a regular at such parties. According to him, it was not easy to become...

In traffic arbitrage, the success of advertising campaigns often depends not only on the right choice of offers and traffic sources, but also on how effectively they affect the user's psyche. Understanding the psychology of the audience allows you to create creatives that attract attention, arouse interest, and push users to take action, whether it's an ad click, a purchase, or a registration. In this article, we'll look at how psychological factors affect conversions and what can be done to improve the effectiveness of arbitrage campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up via link, enter the support promo code and get cards for free Using psychological triggers Psychological triggers are subconscious mechanisms that influence users' decisions....

Technical failures, bugs, malware, and cyberattacks can strike hard, resulting in the loss of important data. This often spells disaster for users and companies alike. But there is a powerful tool to mitigate these risks - backup. Having a backup copy, you will not only quickly restore lost information, but also save time and money that would otherwise be spent on overcoming the consequences of accidents or attacks. Backup – what is it in simple words It's about saving copies of important programs and settings in the cloud. If the originals get lost or damaged, you can quickly restore them using these copies. The main purpose of backups is to protect important information from various threats. These can be external dangers, such as viruses, malware, or cyberattacks, as well as internal issues, such as hardware failure or human error. Without...

In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

Organic traffic is at the heart of the success of websites, providing a steady stream of visitors that come through search engines. Its distinctive feature is that it is free and attracts an audience interested in specific content or products. Features and differences between organic and advertising traffic Organic traffic comes from search engines, when users independently find your site among the search results, without stumbling on advertising. This indicates the high relevance of the site to user queries and trust in it on the part of search engines. Unlike paid advertising campaigns where every click costs money, organic traffic does not require financial investment in direct advertising. Advertising traffic, on the other hand, is provided through paid campaigns such as PPC (pay per click), where advertisers pay for each click to a website. This allows you to quickly attract...

If you have already had experience with contextual advertising, you know about its fast results. Your chances of success will increase if you target a "warm" audience - these are visitors to your site who have shown interest but have not made a purchase. This tactic to attract such users is called remarketing, and it's what we'll discuss in this article. What remarketing means While SEO experts may use the terms remarketing and retargeting interchangeably, in practice they have the same meaning. The only difference is the name, which depends on the contextual advertising platform: some call it remarketing, others call it retargeting. However, if we take a closer look at the theory, there is a difference between remarketing and retargeting. Remarketing is a broader concept that includes strategies to attract back all potential customers who have shown interest in...

Michael Sherrington's simple and easy-to-use 5w method is based on five key questions, each question beginning with the letter W: what, who, why, when, and where. With the help of the methodology, audience segmentation allows you to divide groups "by interest" Why do you need to segment your audience? Offering the same product to everyone is expensive and completely ineffective; people think differently and pay attention to your product under different circumstances. The motivation of the audience at the ages of 25 and 50 will be completely different. That's why your unique selling proposition (USP) for each group (segment) should be different. Advertising creatives, text, offers - all of this is created depending on the audience segment you want to sell your product to. Here is a list of what 5w segmentation will give you: the opportunity to offer the...

Surfer SEO is a sought-after AI-powered search engine optimization and content generation tool designed to improve your content's position in search results. Whether you create content using an AI-powered tool or manually, Surfer SEO will help you check and optimize your content, ensuring that it is perfectly aligned with the requirements of search engines. The tool analyzes your content, comparing it to the best ranking pages to provide you with recommendations for improvement and increase your chances of outperforming your competitors. Surfer SEO uses data to provide high-quality content optimization suitable for various business areas related to content creation and promotion. Learn more about the functionality and capabilities of this software. Is Surfer SEO suitable for arbitrage marketing? Surfer SEO can be a valuable tool for those involved in traffic arbitrage because it provides in-depth analysis of highly ranked web...

Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...