From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

If you have ambition and desire to grow - you're on your way with mr.Booster. And it will definitely be helpful to get their insider info on how they work. Because this is not just a full-service agency, but a team that lives in the rhythm of the market, tests ideas faster than others have time to make a brief, and launches campaigns that bring real money. In this article we will tell you who they are, how they work and why you want to cooperate with them for a long time. Who are mr.Booster? mr.Booster is a team working with 50+ professionals, many of whom have 10+ years in media buying, SEO, creative, video production and performance marketing. Their approach is not just to "pour traffic", but to build an entire ecosystem around the brand: from Influencer Marketing to...

We tell you about advanced AI programs that take the burden of routine off the marketer's shoulders and deliver a cool result. Imagine that you have a junior who doesn't need to be trained for a long time. He doesn't forget the ToR, doesn't suffer from creative crises, and doesn't ask how to write a CTA. It just executes. This is exactly what artificial intelligence should be like in the work of an affiliate marketer. But for it to work like a pro, and not like a "Wikipedia excerpt," it needs the right queries - promtas. This article is not about "AI will do everything for you." It's about how to set up work with AI in such a way as to save time, maintain quality, and gain in creativity. Below is a selection of advanced promos that will be...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...