Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Black Friday is coming! Two weeks are left before the start of the most anticipated discounts of the year. This period can be a record-breaking success for businesses, but it also carries the risk of chaos and stress for the team. How can you avoid negative consequences and maximize the potential of the sales season? We have prepared a step-by-step checklist for effective preparation for Black Friday and Cyber Monday. Setting goals for Black Friday Before you dive into the planning of your promotions, define your main goals: Increase sales. Clearly outline what you want to achieve. Improve sales structure. Plan which product categories should become the focus of the campaign. Build customer confidence. Prepare offers that will delight and satisfy customers. Grow market share. Use Black Friday to attract new audiences. Remember: Strategic planning will help you avoid chaotic...

E-commerce has undergone significant changes over the past decade: mobile shopping has become an integral part of life, social commerce is actively developing, Amazon dominates the market, and consumer behavior is constantly changing. How can online retailers keep abreast of these trends and quickly adapt to new technologies? The answer lies in the transition to headless commerce. What is headless commerce? Headless commerce is an e-commerce framework that separates the user interface (texts, images, buttons) from the backend (order processing, payments, etc.). Imagine that the interface is the "face" of your store, and the backend is its "brain." Why is headless commerce gaining popularity? In 2020-2021, headless commerce technologies attracted more than $1.65 billion in investments, and given the rapid development of e-commerce, this figure will only grow. This type of technology provides flexibility and efficiency, which is becoming a...

After Donald Trump won the US presidential election, the cryptocurrency market experienced a predictable and rapid surge. Bitcoin prices began to rise rapidly, setting new records. The increase in the value of the cryptocurrency was driven not only by the election results, but also by the general increase in interest in cryptocurrencies due to events on the global stage. $80,000 - a new record for bitcoin On November 6, a few hours after the election results were announced, the price of bitcoin exceeded $75,000, and by November 8, it reached $77,000. Compared to the beginning of the week, when the cryptocurrency was trading at 68-69 thousand, this was a significant jump. The previous record for the price of bitcoin was set in March 2024, when news of the launch of spot bitcoin ETFs contributed to the market excitement. However, the...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

We have previously shared with you useful job search and presentation tips for effectively presenting yourself as a candidate. Today, we have prepared a selection of prompts for those who are responsible for finding new talent, selecting candidates, and maintaining corporate culture - HR professionals. The collected prompts will be useful both for establishing internal processes in the team and for increasing the efficiency of recruiting and developing the company's HR brand. Find your request, use a prompt, and catch tips from ChatGPT. 👉 Create a candidate profile Prompt: “Imagine you are an experienced recruiter who is well versed in competency models. Create a profile of a candidate for the position of an event marketer in an online food delivery service. List what knowledge, skills, and personal qualities he or she should have. 👉 Improve the text of the job...