Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Are you ready for an interview for your dream job? What about the ability to present your ideas? In today's world of professional development, it's important to be prepared, because success at an interview and the effectiveness of your presentation can have a significant impact on your career. We know how ChatGPT can help you prepare for an interview effectively. You just need to use the right prompts. Use our guide to prompts and complete any task with flying colors! ✨ Preparing for the interview If you need to be interviewed for a certain position, it is important to prepare for possible questions in advance. Prompts will help you think of answers that will emphasize your skills and experience that meet the requirements of the job. Prompt: “I am going for an interview for the position of in a company...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...

Secure payment solutions are the foundation of effective affiliate marketing transactions. At AdsEmpire, we understand the importance of fast, secure, and stable payment processing for your business growth. Let's take a look at how to choose the right payment partner that will be the key to your success! Why are reliable payment solutions important? For affiliates, timely payment is not just a financial aspect but a guarantee of trust. Delays in payments can negatively affect partnerships and even lead to their loss. Reliable payment methods are the way to a long and productive relationship. The main challenges in paying affiliates International transactions. Affiliates have to take into account currency fluctuations, fees, and regulatory compliance, which complicates international payments. Payment delays. Affiliates expect fast payments to reinvest in traffic and scale their campaigns. Timely transfers are imperative to keep them up...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

Lead Panda Media continues to introduce you to the leaders of the affiliate industry, and this time our C-level show features a special guest - Inna Gagarin, Co-owner and CEO of G. Partners. She can be safely called the queen of iGaming, because since 2010, Inna has not only built a successful business in the field, but also become one of the most influential leaders in the industry. We discussed many personal and professional topics with Inna, including: Why is success not always about expertise? In the interview, Inna shares interesting thoughts on iGaming, noting that many talented people do not consider themselves experts. As she notes, brilliant people are often introverts, which does not prevent them from creating extraordinary products and influencing the industry. iGaming in the modern world: accessibility and responsibility Inna will also talk about how iGaming...

A new AI tool for creators Meta recently introduced its new generative video creation tool - Meta Movie Gen. According to the company, it outperforms all existing models. Therefore, this news made a big impression on content creators. Let's take a closer look at the new tool in this article. What is known about Meta Movie Gen The main features of the tool are already known, and they are as follows: Edit video by text prompts. You can now change individual elements in a video by simply typing text commands. This opens up the possibility of easy video customization even without special knowledge or skills in working with video editors. Create sound effects. Movie Gen allows you to create sounds for videos directly in the tool, including ambient sounds, music backgrounds, or specific sound effects. This way, content creators can...

Why do some podcasts attract millions of listeners, while others barely get 100 listens per month despite high-quality content? The answer is simple - the success of a podcast largely depends on an effective marketing strategy. The good news is that you don't need to be a marketing expert to build your audience. In this article, we'll look at 10 practical tips that you can implement right away to increase the popularity of your podcast. Our recommendations don't imply a hard sell approach, but rather focus on building a strong online presence so that when listeners think of podcasts in your niche, they think of you. What is a podcast marketing strategy? Podcast marketing includes both short- and long-term practices to increase the reach, engagement, and popularity of your project. Podcast success is a marathon, not a sprint. Consistency -...