In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

Organic traffic is at the heart of the success of websites, providing a steady stream of visitors that come through search engines. Its distinctive feature is that it is free and attracts an audience interested in specific content or products. Features and differences between organic and advertising traffic Organic traffic comes from search engines, when users independently find your site among the search results, without stumbling on advertising. This indicates the high relevance of the site to user queries and trust in it on the part of search engines. Unlike paid advertising campaigns where every click costs money, organic traffic does not require financial investment in direct advertising. Advertising traffic, on the other hand, is provided through paid campaigns such as PPC (pay per click), where advertisers pay for each click to a website. This allows you to quickly attract...

If you have already had experience with contextual advertising, you know about its fast results. Your chances of success will increase if you target a "warm" audience - these are visitors to your site who have shown interest but have not made a purchase. This tactic to attract such users is called remarketing, and it's what we'll discuss in this article. What remarketing means While SEO experts may use the terms remarketing and retargeting interchangeably, in practice they have the same meaning. The only difference is the name, which depends on the contextual advertising platform: some call it remarketing, others call it retargeting. However, if we take a closer look at the theory, there is a difference between remarketing and retargeting. Remarketing is a broader concept that includes strategies to attract back all potential customers who have shown interest in...

Michael Sherrington's simple and easy-to-use 5w method is based on five key questions, each question beginning with the letter W: what, who, why, when, and where. With the help of the methodology, audience segmentation allows you to divide groups "by interest" Why do you need to segment your audience? Offering the same product to everyone is expensive and completely ineffective; people think differently and pay attention to your product under different circumstances. The motivation of the audience at the ages of 25 and 50 will be completely different. That's why your unique selling proposition (USP) for each group (segment) should be different. Advertising creatives, text, offers - all of this is created depending on the audience segment you want to sell your product to. Here is a list of what 5w segmentation will give you: the opportunity to offer the...

Surfer SEO is a sought-after AI-powered search engine optimization and content generation tool designed to improve your content's position in search results. Whether you create content using an AI-powered tool or manually, Surfer SEO will help you check and optimize your content, ensuring that it is perfectly aligned with the requirements of search engines. The tool analyzes your content, comparing it to the best ranking pages to provide you with recommendations for improvement and increase your chances of outperforming your competitors. Surfer SEO uses data to provide high-quality content optimization suitable for various business areas related to content creation and promotion. Learn more about the functionality and capabilities of this software. Is Surfer SEO suitable for arbitrage marketing? Surfer SEO can be a valuable tool for those involved in traffic arbitrage because it provides in-depth analysis of highly ranked web...

Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

What is optimization? Optimization is the improvement of performance. It usually includes: Reducing the cost of a target action (conversion, call, client) Boosting the volume of targeted actions without increasing the average cost of this action (=more applications for the same price) Improving the quality (of applications, subscriptions) Optimization can be done in one direction or several at the same time. The more optimized your ad campaign is – the more competitive it is. Let's move on to the optimization methods. Display optimization methods Using cost per click (CPC) Most courses recommend using a cost per 1000 impressions (CPM). This is an effective method for testing different audiences and ads. However, it is less suitable for long-term management due to fluctuations in performance. In this case, it is reasonable to use pay-per-click. The most affordable way is to copy your...

How to create viral content on social networks that will be actively shared Viral content is content that spreads "contagiously" quickly on the Internet. This is usually due to users who actively share such content with their followers and friends. Most often, virality is achieved through unusual content presentation, colorful creativity or sincere, trustworthy messages that hook the audience. At first glance, it may seem that nothing is difficult - create a quality post and enjoy likes and reposts. But in practice, it's not easy to achieve organic virality in social networks. Let's look at how to create viral content on social networks. Examples of popular viral content All kinds of content can go viral, from funny memes to news about high-profile events. Many brands are actively using this trend, releasing and promoting original content on the web. Another example...

Creating a personal brand in arbitrage: pros and cons A personal brand is a recognizable image of an individual, formed in public opinion. It combines unique knowledge, skills, outstanding character traits, style, unique features, ideas, and points of view on various topics. The main attributes of a personal brand are reputation and audience reach. Large reach is not always necessary the key is to influence your target audience and establish yourself in a professional field. Reputation is extremely important. It can take years to build, but one bad comment or action can ruin it all. In such cases, great coverage can play to your detriment, causing you to lose your audience, and it can be difficult to rebuild a good name. Why is it important for an arbitrageur to have a personal brand? The primary purpose of any media resource...