What is retargeting and how to launch successful campaigns
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What could be better than a "warm" customer who knows about your company and is familiar with your products? To retain such a potential customer, there is retargeting. Retargeting helps bring back users who have already visited your site but never made a purchase. Read more about what it is and how to effectively use retargeting opportunities in our article. What is retargeting? Retargeting is a marketing mechanism by which all online advertising is directed to those users who have already viewed the product they are interested in by visiting the seller's site. It is essentially repetitive advertising of products from the pages they have viewed. How does retargeting work? Technically, retargeting is realized in social networks, search services, advertising platforms, sites with similar products, and forums. The agency buys out displays of advertising on the platform on your order....
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