27 november 2024
TikTok bloggers: the collapse of fame and minimal earnings. How to make the most of the situation?
Back in 2022, Forbes published a list of the seven highest paid TikTok bloggers. These young guys and girls, who were under 25 years old, received from $4 to $18 million a year. At the same time, the average American earned only about $53,000. These figures emphasize the scale of earnings in blogging, where incomes often exceed even the salaries of top managers and IT specialists. For a long time, TikTok seemed like a “gold mine”: shoot content, collect millions of views, and monetize your traffic through affiliate programs. But now everything has changed. Most bloggers on TikTok barely earn $15,000 a year, and the market is becoming increasingly saturated. Every year, the number of authors on the platform grows by 10-20%, which makes the competition even more intense. What's next for influencers? And how can companies use this situation...