Mike Wiseman is a marketer, strategist, and creative who has worked his way from the blackboard to the iGaming market. He gained his first experience not in an advertising agency, but in a school for difficult teenagers, where he had to fight for the audience's attention every day and realized that it was the most valuable currency. Over the years, this ability to attract and hold attention has become his main professional strength. Today, Mike works at the intersection of creativity, marketing analytics, and AI technologies, bringing brands out of the shadows in the competitive iGaming space. In this interview, he shares how fakups shape thinking, why AI is not a threat but an accelerator, and how to learn to listen to yourself so that your team, customers, and algorithms can hear you. Was it hard to create a team?...

He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

RevDuck didn't even try to create the illusion of a unique technology or sweetly aggressive promises. This is a story about how overtime, no bureaucracy, and the right strategy allowed a small team to do what some people spend years doing. From the very beginning, RevDuck has become a place where decisions are made in minutes and hours, not weeks. Instead of big words, they took a domain for $13, started pouring traffic, and in the first month made about 1K FTD on one geo. In addition, they reached self-sufficiency in six months and created a team that is not interested in "correct resumes" but in people who know how to solve problems. Humanity, speed, and motivation are must-haves there. Therefore, we think this is a case worth analyzing in detail. Their story is not about a classic affiliate startup....

In 2025, fraudsters have become as advanced as arbitrageurs. Nowadays, these are not just bought clicks or proxy botnets - they are deep botsthat mimic human behavior to cursor movements; fake devices that pass fingerprint verification; and smart rotation that changes IP faster than you can refresh the dashboard. According to the estimates of Ukrainian affiliate networks, up to 18-25% of traffic in affiliate programs can be fraud. For large arbitrage teams, this means losses from $5,000 to $30,000 per month, which literally disappear in reports under the guise of "active users." Manual checking doesn't work anymore. Fraud has become smarter, faster, and disguises itself as the best campaigns. But AI is no longer on the side of fraudsters - now it is the one that catches them, analyzing behavior, click patterns, and data with an accuracy that people could...

In affiliate marketing, everything starts beautifully: traffic is growing, conversions are pouring in, ROI is shining. But after a few weeks, the chargebacks, returns, and zeros in LTV come in, and it turns out that half of the "success" was drawn by bots. Fraud in affiliate programs is not only a problem of large CPA networks. It is also a daily problem for both beginners in arbitrage and small business owners who have launched a referral program without verification systems. This article will help you learn to see red flags before the ad goes up in smoke: understand what honest, "live" traffic looks like; get a short checklist of fraud signals; see how even simple AI analysis can save tens of percent of your budget. Let's start with the basics. Honest traffic is when numbers behave naturally. When conversions grow...

1win Partners officially launches 1win Traffic Race - a promotion created for affiliates working on the RevShare model to recognize those who demonstrate the best results. From October 15, 2025 to January 15, 2026 partners will have a chance to compete for 333 incredible prizes, including Rolex Datejust, iPhone 17 Pro Max, premium hookahs and exclusive merch kits. 1win Traffic Race is not just a competition, but a celebration of success and dedication, recognizing the efforts of partners who attract quality traffic and contribute to the global development of the brand. How to join the race The rules are simple: Fill out the registration form on the official page of the promotion. Raising at least 500 FTDs using the RevShare model during the campaign period. And the best part: if an affiliate doesn't reach 500 FTDs in the first month,...

Imagine the situation: you've written a series of blog articles, uploaded several podcasts, and are posting on social media every day. But when you look at your CRM, there are no sales. The logical conclusion? "The content doesn't work." And this is where most companies make a fatal mistake: they measure a cold audience with warm metrics. Content at the start is not about instant checks. It's about being seen for the first time, remembered, and returned. It does not "close" deals, it starts warming up. So, the KPIs here are completely different: time on page, repeat visits, depth of listening, reactions, and shares. So the question sounds different: not "are there any sales from this," but "do you start warming up a cold audience so that in a few steps it will bring sales?" Why may there be no...

South Korea is one of the most technologically advanced, but at the same time closed markets in the world. In such conditions, iGaming companies have to look for new formats to gain the trust of the audience. Parimatch Affiliates is the official affiliate program of the international iGaming operator Parimatch. The brand is entering the Korean market with the highest profile: with global sponsorships of UFC Asia, Manchester United, and Leeds United, as well as a large-scale tournament Top Gear Korea. Factor #1. Global brand strength Not every operator can boast of such a background. Parimatch is the official partner of UFC in Asia, Manchester United in different parts of Asia and the Middle East and North Africa region, and Leeds United - three icons of world sports. For the Korean audience, this means: an international level of trust, prestige,...

Danylo could have become a sailor and spent his life sailing. But he made a bet on online gambling when most people did not believe in its future. The risk paid off: today he is the Founder of 21stGold, building a systematic business in arbitrage and marketing, and is convinced that the real game is "long". In this interview, he shares what really distinguishes a C-level from a manager, why AI is not a replacement but an ally of the team, and how one right networking can solve more than a budget. It's a conversation about honesty, trust, risks, and the inspiration people give. And also about why business should be perceived as a marathon, where the main thing is not to burn out at the start, but to reach the finish line stronger. What qualities, in your opinion, distinguish...