In iGaming, an affiliate program can promise the moon, but webmasters are ultimately interested in much more down-to-earth details: which GEOs are available, what can be promoted, how commissions are calculated, how results are tracked, and when payments can be withdrawn. In the case of COSMO PARTNERS, the geographic scope is as specific as it gets—Ukraine only. This is COSMOLOT’s official affiliate program, which has been operating since 2021 and works directly with affiliates as an advertiser. The program offers CPA, RevShare up to 50%, Hybrid, and Custom models. Statistics are updated hourly, and the minimum payout amount is the equivalent of $300. At the same time, a significant portion of the commercial terms is determined on a case-by-case basis: the team evaluates the traffic source, volume, and quality, as well as player behavior, and then negotiates the terms with...

Dating affiliates usually focus on choosing offers and creatives, while ad scheduling (time-of-day targeting) is often set up once and then forgotten after the campaign launches. This is a costly optimization mistake for a vertical where there is so much publicly available data on peaks and troughs in audience activity throughout the day, week, and year. Few verticals provide affiliates with such a clearly defined and well-documented user behavior curve as online dating. This means that day-parting (adjusting bids, budgets, and creatives by the hour and day of the week) is one of the most effective—and at the same time, cheapest—optimization strategies you can apply to a campaign. You just need to look for the data beyond the usual sources. Insights on day-parting from leading apps Activity on dating apps is unevenly distributed throughout the day. Several platforms, independently of...

Big Betty Partners is preparing Season 2 of the Betty Show — Betty’s Wish Wheel. The promo will run from September 1 to December 1, 2026, with partners earning Betty Wish Tickets for FTDs throughout the campaign. On December 4, those tickets will come into play during the live finale. The idea is straightforward: traffic earns tickets, and tickets become entries into the Wish Wheel round. There are no extra levels to unlock or complicated calculations to keep track of. The number of Betty Wish Tickets depends directly on the traffic source. How Betty Wish Tickets Are Earned Betty’s Wish Wheel uses two ticket rates: — PPC + SEO — 2 Betty Wish Tickets per FTD — ASO + Influencer + Email + SMS — 1 Betty Wish Ticket per FTD In practice, 100 FTDs from PPC or SEO generate...

In media buying, problems rarely come down to one specific tool. An account may be high quality, the antidetect browser may be configured properly, and the proxies may come from a reliable provider, yet the whole setup can still behave inconsistently. The reason is often quite simple: each part was configured separately. Today, simply opening an ad account through a different IP is not enough. The account, browser profile, geolocation, and network connection all exist within the same environment and should make sense together. If an account is normally accessed from one region and then the country, time zone, and IP suddenly change, the platform sees a very different pattern from a regular working session. That is why it makes more sense to treat the infrastructure as one connected system rather than a collection of separate tools. The account is...

Big Betty Partners has opened registration for The Big Betty Night, a private partner event taking place in Lisbon on September 29 at 7:00 PM. The event will be held at Palacete Virtvs, a private villa in central Lisbon. Attendance is limited and available by guest list only. → Register for The Big Betty Night The format is intentionally simple: no stage, no presentations, and no structured networking agenda. Instead, Big Betty Partners is creating a private setting where partners can spend time with the team, meet other guests, and continue conversations outside scheduled meetings, dashboards, and campaign reports. A Private Format for the Big Betty Partner Community The Big Betty Night is built around the company’s partner community. Active Big Betty Partners will receive personal invitations. Those who are not currently working with the program can also apply for...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

In traffic arbitrage, it is important not only to find a working ad setup, but also to ensure a stable payment infrastructure. That is why, when choosing a card service, users typically look at BINs, fees, payment stability, top-up speed, and how easy it is to issue cards. In this review, we take a closer look at LuckyCards, a virtual card service for traffic arbitrage specialists, which is part of the large LuckyGroup holding. The product was initially developed for LuckyTeam's in-house media buying operations, and the service is now open to everyone. What is LuckyCards? LuckyCards is a virtual card service with transparent fees from LuckyGroup, a company that has been operating in the affiliate industry for more than 10 years. The holding also includes the well-known traffic arbitrage team LuckyTeam. That is why LuckyCards was built around real-world...

Over the past 14 years, the dating affiliate industry has been repeatedly predicted to decline: advertising platforms and algorithms have changed, regulations have tightened, competition for user attention has intensified, and new formats have emerged—from OnlyFans to AI products. However, the vertical hasn’t disappeared; it has continued to adapt. We spoke with the D8Ads team about how the dating affiliate industry has changed during this time, which solutions have truly impacted the industry, why old approaches are returning in new forms, and what will shape the market’s development in the coming years. From the First Dating Offers to AI: 14 Years of Evolution in Dating Affiliate Marketing Our team has been working in the dating vertical for about 14 years, so launching D8Ads wasn’t a spontaneous decision but a logical step in our development. We moved toward creating a separate...

On July 23–24, Conversion Conf brought the affiliate and performance community together in Limassol. Two days of networking, dozens of speakers and brands, real cases, new partnerships, and conversations that continued long after the stage sessions ended. And we closed it all with the Official Afterparty featuring Quest Pistols LIVE. Limassol - done. Next stop - KYIV. On September 15, we’re meeting again at Conversion Forum Kyiv - one of Kyiv’s major affiliate events this fall. 1000+ attendees 20+ speakers 50+ brands 5 verticals 1 DAY. REAL DEALS. Founders, media buyers, advertisers, networks, and C-level decision-makers - all in one place. On stage - numbers, real cases, and industry insights. Off stage - connections, partnerships, and deals. And when the forum ends, the networking doesn’t. We continue at the Official Afterparty with SCROODGEE LIVE. 🎟️ TICKETS ARE ON SALE NOW....