PPC advertising can “bleed” your budget even when campaigns appear active and successful at first glance. SaaS and tech companies face this issue particularly often, as their cost per click is high, and configuration errors quickly translate into losses. One of the most common issues is the Google Display Network not working properly in search campaigns. This is exactly what PPC Manager Anna Saskevich, who works with SaaS and tech projects, points out. Mistake #1: Display Network is enabled in Search campaigns The Google Display Network is a network of over 2 million websites, apps, and video platforms where your ads can appear. The problem is that Display traffic operates on a different logic than search. While in Search, a user enters a specific query, in Display ads are often shown based on interests, behavior, or browsing history. Because of...

The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution. The award became one of the evening's key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems. For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth. Building a Recognizable Presence in the Affiliate Market Over the past year, Big Betty Partners significantly expanded its media and...

The market loves momentum. Affiliates love competition. Big Betty decided to combine the two into a single large-scale performance race. Big Deal Show by Big Betty officially enters its final phase before wrapping on June 1, and the campaign atmosphere is getting louder every day. Traffic volumes are increasing, partners are actively scaling up acquisition efforts, and Betty Points balances continue to grow as affiliates push for stronger positions before the finish line. The reason is simple: the campaign gives partners more than standard commission mechanics. It creates an additional layer of motivation tied directly to performance. And with more than 100 prizes waiting in the pool, the final weeks suddenly become the most important part of the entire campaign. Why Big Deal Show Is Pulling So Much Attention The affiliate industry sees dozens of promotional activities every month. Most...

The education niche in 2026 remains stable, scalable, and still somewhat undervalued. You’ll rarely find high-profit case studies here that attract crowds of arbitrageurs. You won’t get the same massive reach as in a well-optimized nutri niche, because no education trend can match the scale of influence of keto or GLP-1. Instead, you get room for stable income in an untapped niche that fully complies with the rules of any advertising platform. Most offers have global coverage, so there’s always room to scale your operations. This guide breaks down approaches to key niches: online colleges, language learning, educational platforms, and children’s education. Online Colleges By 2026, online college offers will bear little resemblance to traditional educational funnels. Most operate on an SOI model, where users provide basic information to match them with a program or check their eligibility for grants...

Affiliate marketing continues to grow aggressively in 2026. The market is already valued at $42.6 billion, and spending in the U.S. alone has exceeded $12 billion. This means one thing: there’s more money in the niche than ever before. But along with this, the approach to the work itself is changing. What used to work a few years ago is less effective today. Partly due to technical changes, the disappearance of third-party cookies, and stricter privacy requirements. Partly due to competition: more players are entering the market, and they’re all using the same tools. So the key question is: how to choose the right direction. Why is 2026 different from previous years? There are several factors that directly influence how affiliate marketing works today. First, mobile traffic has become dominant. Most clicks and purchases happen on smartphones. If a page...

Before discussing budgets, it’s worth understanding the basics: what ad formats exist on Telegram and how they differ. Currently, there are three: ads in Telegram Mini Apps Sponsored Telegram Ads (official format) advertising posts in channels Each works in its own way, and your choice significantly impacts the results. 1. Sponsored Telegram Ads (official format) Telegram’s official ads are the simplest format. A short text of up to 160 characters marked “Sponsored.” These ads appear in channels with an audience of 1,000 or more subscribers and can lead to a Telegram channel, website, or chatbot. This format is suitable for a wide range of products—from educational courses to services and subscriptions. Telegram does not collect detailed user data by design. Because of this, targeting here is much less precise than on traditional advertising platforms. In fact, you’re working more with...

Affiliate programs are once again offering not just standard promotions, but exciting events. Win-Offers has launched a giveaway where affiliates can win not just a bonus or a higher commission rate, but a trip to Oleksandr Usyk’s fight in Egypt with full all-inclusive coverage, from flights to tickets and a hotel. The campaign has already started and will run until May 10. Participation is open to all affiliates, and winners will be determined not by chance but based on traffic results. Here’s how this promotion works and what you need to do to claim your ticket to the fight. How to participate and win? The mechanics of participation are simple. To participate, you need to: notify your manager of your participation or register on the Win-Offers platform via this link drive traffic to one or more brands: Parik24, Topmatch, or...

Traffic in iGaming is no longer about volume alone. In 2026, performance depends on how well you understand traffic intent, conversion mechanics, and long-term value. Google Ads and Meta Ads remain the two primary acquisition channels. Both generate consistent results when used correctly. The difference lies in how they influence user behavior, conversion rates, and revenue predictability. This article explains how each platform performs across key metrics. It covers cost, conversion, targeting, and scalability. The analysis is based on market benchmarks and internal observations from Big Betty Partners. Traffic Intent: Why Source Matters Before the Click The first critical variable is user intent at the moment of interaction. Google operates on demand capture. Users actively search for queries such as “online casino”, “best betting app”, or “slots real money”. This creates high-intent sessions where the user is already close to...

Social media has long ceased to be merely a “showcase” for a company. Today, it’s the first point of contact with a candidate, and it’s often there that the decision is made: to apply for an interview or close the tab. We spoke with HR professionals from the industry about how social media actually influences employer branding, why companies often fall short in this area, and what really drives candidates to accept or reject an offer today. Spoiler: it’s not just about the content. How do social media influence employer branding and a candidate’s decision to accept a job? Alyona, Talent Acquisition Specialist FRBS Social media today is a must-have for employer branding. If a company isn’t there or looks “dead,” that’s already a blow to trust. But the decision to submit a resume isn’t formed solely through social media....