A few years ago, CTR was the main star of performance analytics. The click-through rate decided everything: whether the link was good or not, whether to scale or to the trash. But in 2025, it doesn't work anymore. Because ads that collect clicks but don't hold attention will no longer win the auction. TikTok, Meta, YouTube - all major platforms have started counting not only clicks, but also how long your ad actually lives in the user's head. The algorithm sees whether the user lingered or just "clicked past." And if you don't stay, you are eaten by the one who knows how to keep you. What are attention metrics, why are they replacing classic CTR/CPC, how has the approach to performance marketing changed, and what is really important to measure now. Without water, with diagrams, examples, and a clear...

HR in our heroes' niches is not just about "finding a candidate." It's a marathon with obstacles: when there are either impostors with glossy resumes or seniors who still need to be persuaded to take a call. It's a speed work, where a candidate can "disappear" in 48 hours in arbitration. It's stress, deadlines, and situations where your online interview falls apart along with the ironing board. We talked to top HRs from MUUS, Leadpanda, and MI Agency about the most scarce candidates, aptitude testing, the most epic firings, demotivation, and keeping a team together when everything is on fire. No theories here. Only real experience, working tools, and a little professional humor. About the candidates who are the hardest to find today Alina, Founder of MUUS Recruitment Agency We work with different niches, and analyzing the market over the...

Summer 2025 is not just a vacation season. It is also a hot time for those who work with traffic. While some are looking for ways to reduce CPL on TikTok, others are looking at new formats that have already started to show results: YouTube Shorts and Telegram Stories. At first glance, both tools look like just an addition to the content. But in fact, these are platforms with huge organic potential, which are not overheated yet and allow you to enter with minimal budgets. In this article, we will analyze how traffic from YouTube Shorts and Telegram Stories works, what arbitrageurs do with it, and whether it is worth joining this race in the summer of 2025. Everything is to the point, without water and from the point of view of practice. Why are new traffic sources emerging? Traffic...

Who said SEO is long, boring, and requires a lot of links? One of our partners has found an effective method: "Can Reddit posts be ranked like SEO pages?" 💥 Answer: Of course, yes! See below 👇 🔑 Scheme: ✅ Without a website ✅ No link building ✅ Only Reddit + top keys He warmed up several Reddit accounts and started posting reviews in top subreddits: → r/onlinegambling → r/CasinoBonuses → r/GamblingCanada Posts of type: "Top Aussie pokies that actuallypay" "Best no-KYC casinos for Canadians 2025" No spam. No hardsell. Only honest texts + clean links to SlotsGem and HellSpin. 🚀 Feature: Reddit authority (DA 90+) has promoted these posts to the top 5 for bold queries: 🔹 best crypto casino Australia 🔹 new no verification casino Canada 🔹 fast payout slots AU No links. No long waits. Only top...

AI is a new member of your anti-ban team A ban is the new "hello". In 2025, Meta and TikTok still ban for the word "help," the wrong shade of button, and even your bio if they really want to. But the difference is that now we are not alone. Meet the neural networks that not only write texts and generate creos, but also help you stay afloat in a minefield of moderation. In this article, we will show you how ChatGPT, Midjourney, GPT moderators, and other LLMs use them to: rewrite the creo so that Meta doesn't bother replace "before/after" with something safe but effective and even check the text for banorisk before you get thrown out of the office.   Neurons are not a magic wand. But at least they don't complain, sleep, or break a campaign because...

When you visit any affiliate review, you can often see such items as "exclusive conditions" or "individual approach". Indeed, affiliate networks often provide teams or solo buyers with exclusive, better conditions. Representatives of the Triangles affiliate network told us how they differ and how to get these "exclusive conditions". What exclusive conditions do affiliates provide to webmasters? Let's start with the individual conditions that a webmaster can get from an affiliate program. And they can be divided into several types: Financial; Communication; Diversity. Let's go through each of them separately. Financial ones are the simplest. As you know, an affiliate is an intermediary between a media buyer and an advertiser. It guarantees the quality of traffic and its volume to the former, and payments to the latter. For this, the affiliate takes a percentage. In fact, the webmaster does not...

In modern arbitration, there is no time for "long and beautiful". If you don't know how to collect creative quickly, you will lose - tests freeze, traffic dies, and the competitor has already bought your offer. The problem for most is not creativity, but consistency: what to do when you have 30 minutes, a task "for yesterday" and you need to launch at least something that works. This article is for those who want to have a clear working algorithm: script, template, editing, text. You'll get step-by-step instructions on how to build a creo for Meta, TikTok, UAC, or push using ready-made frames, a proven structure, and a USP base. No theory, only practice for those who work with traffic and an account in an advertising account, not "aesthetics." Preparation: the base without which you can't make a creo To...

"I found an offer with $70 per conversion. I deposited $150. The après - 0. I went to drink tea and look at vacancies..." This is how many newcomers to arbitrage begin their journey. And often it ends the same way. Because an offer is not just a number in the payout column. It is the core of the entire link, and it depends on it whether you will be in the black or get a ban, minus or empty traffic. This text is there to prevent you from choosing a "dead" offer, falling for a sweet chat pitch, and draining your budget on something that only works in fictional cases. Let's break it down in a simple way: what is an offer; where to look for it; how to choose the right one; and what to look for in...

A few years ago, push traffic was considered a gold mine of arbitrage: cheap, massive, and easy to launch. Clicks were coming in hundreds, CPMs were a dime a dozen, and creatives were as straightforward as possible. But the world has changed. Browsers are tightening the screws, mobile OSes are cutting out fluff by the roots, and users are either ignoring or unsubscribing. Meanwhile, advertisers are still pouring in. Why? Because push can still work, but not on a whim, but according to clear rules. There will be specifics, analytics, examples, and tips for those who want to understand whether it is worth launching a push in 2025 or it is another rudiment that will soon follow popunder and clicker. What is push traffic in simple words Push advertising is not a banner on a website, a post in a...