On November 16, a boxing match between the legendary Mike Tyson and blogger Jake Paul took place. The 58-year-old Tyson lost to the 27-year-old Paul by the judges' decision. The fight turned out to be quite boring and disappointed many boxing fans - the audience expected fierce fights and hard knockouts. This event had a significant impact on the betting and gambling industry, so today we will tell you how exactly. Fight promotion, trash talk and creatives It all started on March 7, 2024, when Jake launched an innocent trash talk. But it all ended with an unexpected and sharp blow from Mike during the weigh-in on the eve of the fight. Marketers did not miss a single opportunity to promote this fight. Meanwhile, betting platforms, arbitrage specialists, and SEOs were literally churning out creatives and texts. Let's take a...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

Already in December, Google will update its policy on personalized advertising and remove social casinos from the "Gambling" category. These changes will open up new opportunities for advertisers. What are they? Let's analyze them further in the article. What changes should we expect in Google's ad personalization policy? Google is once again attracting the attention of marketers: new policy changes will allow advertisers of social casino apps to use personalized targeting. Starting from December 2024, Google will open these opportunities for all players in this category, which is a significant step in the field of advertising technologies. At the same time, real-world gambling advertising remains under strict restrictions. Key changes: Launch of personalized targeting. Starting December 4, 2024, advertisers of social casino apps will have access to customized advertising messages. Full rollout. By March 2025, these features will be available...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Traffic arbitrage attracts many people with the opportunity to get a quick income, but in practice beginners often encounter a lot of pitfalls. Lack of experience and knowledge can lead to serious losses, so it is important to know in advance about common mistakes and understand how to avoid them. In this article, let's look at the main mistakes that beginners make in traffic arbitrage and give tips on how to avoid them. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Register at the link, specify the promo code and get the cards for free Wrong choice of traffic sources One of the most common mistakes is choosing the wrong traffic sources. Often beginners choose popular but not always appropriate channels such as...

After Donald Trump won the US presidential election, the cryptocurrency market experienced a predictable and rapid surge. Bitcoin prices began to rise rapidly, setting new records. The increase in the value of the cryptocurrency was driven not only by the election results, but also by the general increase in interest in cryptocurrencies due to events on the global stage. $80,000 - a new record for bitcoin On November 6, a few hours after the election results were announced, the price of bitcoin exceeded $75,000, and by November 8, it reached $77,000. Compared to the beginning of the week, when the cryptocurrency was trading at 68-69 thousand, this was a significant jump. The previous record for the price of bitcoin was set in March 2024, when news of the launch of spot bitcoin ETFs contributed to the market excitement. However, the...