Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...

One of the key tasks in traffic arbitrage is competent testing of offers and their subsequent optimization. This allows you not only to identify the most promising areas, but also to maximize return on investment (ROI). In this article we will tell you how to properly test offers, what metrics to pay attention to and what strategies will help you optimize ROI.. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What is Offer Testing? Offer testing is the process of testing offers (products or services) for their effectiveness in...

Analytical company AppsFlyer has released its annual report on mobile market trends in 2024. The study is based on the analysis of 35 thousand apps and 140 billion downloads (excluding China). Key points of the report Advertising spending on mobile app promotion increased by 5%, reaching $65 billion. Growth was observed in developed markets - the UK, Germany, Canada, the US, Brazil, and India. Casino apps reduced advertising spending by 21%, while overall spending by iGaming companies fell to 12%. Non-gaming application revenues grew by 20%, while mobile game monetization remained stable or slightly decreased. For example: Revenue from casino gamesgrew by 4% In midcore games - by 2% In casual games - by 5% Thanks to artificial intelligence and hybrid monetization, revenue in the non-gaming segment increased by 26%, and in gaming - by 7%. Downloads of entertainment applications...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

The success of an arbitrage campaign largely depends on the right choice of an offerer for a particular region. In each country or group of countries, the audience has different preferences, needs and purchasing power. In this article we will analyze which offers work best for different regions and give recommendations on how to choose traffic destinations. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it important to consider region when choosing an offerer? Different regions differ: the level of competition. The solvency of the audience. Popularity...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....