In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

Myroslav Lyaskovets is an experienced arbitrator and lecturer who told us about his path in the traffic world, the differences between working for hire and for yourself, as well as his attitude to competition and teaching others. Let's move on to the guest's answers. Why did you decide to work for yourself instead of hiring? My career in traffic started in 2017 when I worked as a targetologist for a company. I worked for a year and a half, but realized that our goals did not coincide, so I decided to go into business on my own. I don't like to agree with anyone, so I don't even start partnerships. It's more pleasant for me to control the process and be responsible for the results myself, without the need to coordinate every step. Among all the arbitration companies you have...

Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

The affiliate marketing market today shows impressive figures that testify to its impressive demand and future prospects. This article provides the main facts and statistics that will definitely interest you. Billion-dollar scale: what is behind the $17 billion figure? The affiliate marketing industry has long since reached a new level, exceeding the value of $17 billion. And this is just the beginning! Compared to 2016, when the market was estimated at $13 billion, we see a clear growth. The reason for this was the active implementation of affiliate marketing by companies of various sizes, which appreciated its effectiveness as a cheap and efficient way to increase profits. High stakes for software The global affiliate marketing software market is expected to reach a sky-high $7.72 billion by 2033. The average annual growth rate is 17.7%, which is a great figure! It...

In an industry where competition is fierce and rules change faster than the weather, he found his place in the sun. Anatoly Winter, the founder of Wintevents and Affiliate Embassy, tells us about his journey from a young man who mastered PPC in the 2000s to the owner of successful event businesses in the affiliate industry. How did he manage to build a successful affiliate business and not just one? Why did he decide to change his approach to niche events? And what did poker teach him better than any business school? The answers are in our exclusive interview. In affiliate since the age of 16 Anatolii has been in the affiliate industry since 2000 - he started to understand the advertising tools of the Internet at the age of 16. At that time, everything was different: There were no...

The world of gambling is changing rapidly, and in recent years, we have seen one of the most striking trends - the rapid growth of interest from women. While online casinos used to be considered a predominantly male pastime, women are now becoming an important part of the audience. This opens up a lot of opportunities for marketers. But how to attract women and make casinos attractive to them? It is necessary to take into account their preferences, playing style, and perception of information. Let's find out which approaches work best. Women and online casinos: why do they choose this entertainment? Old stereotypes about gambling as an exclusively male hobby have long disappeared. Modern women are increasingly playing in online casinos, finding it an opportunity to relax, get vivid emotions, or just have fun. Unlike men, who often seek excitement...

To begin, tell us about BigDeal Partners BigDeal Partners is an international affiliate program focused on Tier-1 GEOs. The project was launched on December 23, 2023, alongside the licensed online casino product, OnlyWin. This gambling offer is currently delivering top conversion rates in the Canadian, German, and Australian markets. We already have a strong base of partners worldwide and are open to expanding our horizons further. Tell us more about the licensed OnlyWin product: is it exclusive to you, and what are the rates? Yes, OnlyWin is BigDeal's own product, and we are the direct advertiser for the brand. Speaking in more detail, OnlyWin is a truly innovative platform designed for online casino enthusiasts. It combines cutting-edge technologies, engaging gameplay, and ultra-modern design and graphics to deliver an unparalleled user experience. The brand targets VIP players and high rollers, though...

Back in 2022, Forbes published a list of the seven highest paid TikTok bloggers. These young guys and girls, who were under 25 years old, received from $4 to $18 million a year. At the same time, the average American earned only about $53,000. These figures emphasize the scale of earnings in blogging, where incomes often exceed even the salaries of top managers and IT specialists. For a long time, TikTok seemed like a “gold mine”: shoot content, collect millions of views, and monetize your traffic through affiliate programs. But now everything has changed. Most bloggers on TikTok barely earn $15,000 a year, and the market is becoming increasingly saturated. Every year, the number of authors on the platform grows by 10-20%, which makes the competition even more intense. What's next for influencers? And how can companies use this situation...