28 december 2023
Banner advertising: what is it and how does it work?
Preparing the voiceover
Banner advertising is a type of contextual advertising that involves placing advertising images on targeted web resources in order to attract quality visitors. Each banner is a unique advertising message that can be static or animated. Banner ads can meet you on YouTube, while online shopping, watching news, and in other situations on the Internet. When you click on a banner, you are redirected to the advertiser's website where a specific product, service, or commodity is available. The main aspects to consider for a successful banner campaign are as follows Portrait of a potential client: Determine the characteristics of your target audience, such as gender, age, interests, social status, income level, and any other available information. The more you know about your audience, the more accurately you can target your ads. Interest: You have a very limited amount of time...