A customer relationship management (CRM) system helps you manage customer data. It supports sales management, provides actionable information, integrates with social media, and facilitates team communication. Cloud-based CRM systems offer full mobility and access to an ecosystem of specialized applications.
Benefits
- Automated customer-centric interaction: Salesforce allows you to automate personalized customer interactions through drip campaigns that are launched after certain customer actions, increasing the relevance and timeliness of business communications.
- Proactive customer service: Armed with detailed customer history and preferences, customer service representatives can quickly resolve issues by providing proactive support, which can significantly increase customer satisfaction.
- Optimization of business processes: By automating mundane tasks, Salesforce allows marketing, sales, and customer service teams to focus more on strategic activities such as lead conversion and customer engagement, which increases overall productivity.
- Improved communication: CRM facilitates seamless service by making comprehensive customer data available to any employee, ensuring consistent and informed customer interactions regardless of who is providing assistance.
- Analytics and reporting: Salesforce provides robust analytical tools that help businesses create detailed reports to track progress and identify areas for improvement, which is essential for data-driven decision making.
- Scalability: The platform is flexible enough to grow with your business, making it easy to adapt and scale to meet changing business needs.
- Comprehensive 360-degree customer view: By consolidating customer interactions across all touchpoints, Salesforce gives businesses a holistic view of their customers, improving their ability to deliver personalized experiences.
- Task automation: Salesforce can automate many behind-the-scenes sales-related tasks, such as filling out forms and sending reports, saving time and reducing errors.
- Collaboration between teams: With sharing and collaboration tools, Salesforce allows different teams to work together more efficiently by using the same data to achieve common goals.
Pricing
- Starter Suite – €25 per user/month, offers simple CRM features including lead, account, contact, and opportunity management, email integration, and automated activity logging.
- Professional – 80 euros per user/month, includes all the features of the Starter Suite, as well as forecast management, customizable reports and dashboards, quoting, and contracting.
- Enterprise – €165 per user/month, based on Professional with advanced features for pipeline management and deal analytics, territory management and planning, workflow and approvals.
- Unlimited – €330 per user/month, adds everything in Enterprise, as well as predictive AI, conversation and sales engagement analytics, best practice success plan, and full sandbox.
- Einstein 1 Sales – €500 per user/month, which includes all Unlimited features, as well as Genie/Active AI, performance management, sales programs, and team collaboration with Slack, data cloud, and revenue analytics.