Before each game, the Argentines have something yellow with them, and One Partners has a good working offer. This geo’s market has become especially dynamic in recent years: the annual growth in demand for gambling is 20%. Attractive, isn’t it? And so that there is no feeling that FB is punishing you for stuff, read this case: all the relevant tips for driving gambling traffic to LatAm are here.
At One Partners, get an offer from Tier-1 to Africa, and we will provide it upon request!
Case Statistics:
Choice of Geo
Argentina is one of the largest countries in Latin America, with a population of 46 million Spanish-speaking people. It is a Tier-2 country that combines a high GDP with frequent poverty. Inflation is high (currency is peso): the average salary is approximately $700. The internet is available everywhere (over 90% of households have it), locals are interested in crypto and pay through p2p services: choose offers that are friendly to this. Catholics are about 75%, Protestants are ~10%.
Although the attitude towards religion is conditional, all religious holidays are celebrated here, and people love to relax — fines largos, long weekends exist, and there is also a siesta (13-16:00) — focus on them in the traffic runs. A big festival takes place in February — the whole month will be profitable. Argentines are fond of soccer (the level of interest in such bets among players is 70%) — you can use sports references in the creatives. Online gambling is generally legal but regulated at the provincial level. The main target audience is men who come for emotions and money. As a reminder: summer weather here is in winter, and winter weather is in June-August.
Other Niches
Medicine is available to everyone: both the poorer (state medical care is free, but there are disadvantages) and the richer (private clinics) classes. The diseases are the same as in other developed countries. Of the special:
- Here is the highest percentage of psychiatrists per capita in the world.
- Cosmetic surgeries are very common (every 30th Argentine has changed their appearance at some point).
So promote drugs that help with mental health and improve appearance. The TOP-1 marketplace is Mercado Libre, whose website ranks second only to Wikipedia in terms of visits.
If you do finances, pay attention to the sub-niches of insurance, trading and investment. Platforms related to these areas are used by more than 10% of the population. The most famous brands: SatoshiTango, Binance, and Kraken for crypto; OSDE for insurance; and IG and Plus500, widely used for trading and investment. Dating: Argentines are a passionate nation and often seek short-term/non-serious relationships, and also pay close attention to their partner’s appearance.
Traffic Source
Facebook is not the most visited social network/platform here. According to Meta, the potential ad reach is 29.1 million users. >80% of users use Android devices. As for search systems, the traffic is distributed as follows: Google (94.57%), Bing (3.43%), Yahoo! (1.54%).
Instagram (3rd place in total traffic, 1st among social networks), YouTube (4th place), and WhatsApp (5th place) are ahead of Facebook. FB is still a universal place to find a paying audience, so we chose it.
Choice of Creative
Let’s throw in a few ideas: the symbols you can use are gauchos (cowboys) and their attributes (bola, sombrero, etc.), the Andean condor, elements of tango dance culture, as well as not only the white and blue colors of the flag, but also silver/silver-like (the name of the country comes from this material). Pay attention to new brands with new bonuses. 40% of Argentines admit that they play or bet to kill time when they are bored. Try hooking them with a text like: “Bored in the evening? This slot will help fix it!” Make the creatives as dynamic as possible: show the gameplay of multiple slots at once, add 2-3 winning effects (coin glitter, jackpot animations, etc.), and include quick UGC-style inserts. Use famous people carefully — the approach is outdated.
Creative Example:
One Feedback
We made the creos as user-centered as possible. It is worth mentioning the names of cities, typical local names (Juan, Nico, Martín), slang, and dialect. Fun fact: Argentines “come alive” in the evening. Some establishments open only after eight pm on weekdays. Crash games work so-so: they attract a bad, unstable audience; even celebrities don’t save them. Write down some payment systems: MercadoPago, Banelco (bank card system), Ukash, and Astropay.
How Did We Set Up Ad Campaigns?
We worked with FB, focusing on an older audience. The approaches we described also work in other geos where this offer is available — BR, CL, CO. All LatAm, all familiar geos, the mentality is similar everywhere.
Paid target: FTD
Minimum deposit:
BR — 20 BRL
AR — 5,000 ARS
CL — 3,500 CLP
CO — 15,500 COP
Conclusions
LatAm, as always, did not disappoint. Active traffic, ready to play — here. Relaxed, eternally young audience, who knows how to really relax — here. A profitable offer — here. Just make sure you have thoroughly studied the market, avoid outdated or boring approaches, and move forward.