Case statistics
- Click2install: 53%
- Install2reg: 46%
- Reg2dep: 9%
- Registered users: 615
- Deposits: 59
GEO analysis
What do you need to know about France?
- Population: ~67 million people
- Currency: Euro (€).
- Main cities: Paris, Marseille, Lyon, Toulouse, Nice.
- Official language: French.
- Popular banks: BNP Paribas, Revolut, Crédit Agricole.
Gambling market in France
France is a country with strict gambling regulations, but at the same time one of the most promising markets in Europe. Local operators work under ARJEL licenses, and advertising is strictly controlled by the state regulator.
However, this does not mean that it is impossible to enter the market. Experienced media buyers know how to adapt strategies, circumvent restrictions and find effective approaches to attract a solvent audience. The main thing is to understand the peculiarities of local traffic and use non-standard solutions.
Traffic source
Among the many available traffic sources the bet was made on Facebook Ads. Despite changes in the algorithms and strict moderation, this platform remains one of the most effective tools for working with the paying audience in France.
The main advantages:
- Precise targeting allows you to find users by behavioral factors.
- A large database of active players provides a wide range of potential leads.
- Flexibility in testing allows you to quickly find working connections between creatives and audiences.
The main task is to set up campaigns correctly and bypass all possible restrictions.
Apps we worked with
The campaigns used Android applications from WWApps, which were notable not only for their stable operation, but also for their strong visual design. The designs were adapted to the local market, which made user interaction with the applications as organic as possible.
The attractive interface kept attention, simplified navigation, and increased conversion from clicks to offers. Thanks to this, we managed to effectively scale campaigns, maintaining a high level of engagement without additional technical costs.
Approach and creatives
The French gambling market has its own specifics, so creatives here should be adapted to the local audience. The best of the best are:
- Emotional creatives that convey a sense of excitement and victory.
- Light sexualization of content, which triggers users well (the French are aesthetes!).
- Images of winners and big wins that cause excitement and desire to play.
However, it is worth considering that creatives with an emphasis on attractive girls and big wins can give a high conversion rate to registration, but are less effective in deposits. That is why it is important to balance between spectacular presentation and realism.
In addition, it is worth remembering the specifics of the region:
- The official language is French.
- Currency – euro.
- The largest banks – BNP Paribas, Revolut, Crédit Agricole.
Recommendations for similar campaigns
- Localization is a must. The French love content in their native language, even if they know English.
- The right balance between gaming and realism. Too bright and unrealistic promises can give a high CTR, but poor traffic quality.
- Strong visuals and emotional triggers. The French are sensitive to aesthetics, so high-quality creative design is a must-have.
Conclusions
France is a market that requires an unconventional approach, but at the same time has great potential. Due to quality adaptation of advertising to the local mentality, careful selection of creatives and the use of applications from WWApps, we managed to achieve stable income with a ROI of 102%.
This result proves that with the right approach to localization and strategic use of tools, you can not only make a profit, but also take a fairly profitable case to your piggy bank.
Looking for reliable arbitration apps? WWApps has solutions that work!