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On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just “we went to the conference, listened to the speakers, and then went home”. These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office).
So let’s tell you how it was 👇
Development, creativity, style. Conversion Conf this year has become even bigger – +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location – and professional mega movement is happening everywhere.
We hadn’t even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration of affiliate professionals 🔥
The stand was like a real hub – with a party, conversations, ideas. Their own ecosystem, new branded merchandise, a clear message – they are here for a long time and seriously. Their 2.5-meter mascot, light effects, hanging chains, and overall – full devil aesthetics. It was not just a stand, but a visual flash that stopped everyone.
A recreation area, and a lot of interactivity. There were a lot of people and even more interest. They once again proved that they know how to combine business and fan in such a way that partners get high. They even had a bar – what else can I say? And most importantly, it was really fun.
Their stand was very much about stability and scale. And it is not surprising because they were the general sponsors. It was clear that the company was not new to such events. The atmosphere at the booth was as professional as possible, but warm at the same time.
These guides are about globalization, expansion, and partner community style. It seems that they did not just present the brand, but created a real art installation. It felt like you were not at a stand, but in a pavilion of the future. And it was a very cool contrast to the business conversations around. The brand presentation turned out to be very cool.
The emphasis is on straightforwardness, reliability, and presence in dozens of geos. We caught ourselves thinking that such stands do not shout, but for some reason they are always remembered. Perhaps because there is a powerful brand with years of experience inside. The stand was laconic, but knew exactly how to hook.
🎤 Inna Gagarin – told about the transformation of the gaming industry: from complex strategy to simplicity. And how to use it to the maximum.
🎤 Lana Rossi showed the inner workings of media buying. “7 bucks for FTD is not magic, it’s a system of certain solutions.”
🎤 Alexander Slobozhenko spoke about how holdings grow from simple arbitration teams. And he played 1500 USDT, by the way.
🎤 Rostislav Potapenko – Telegram and affiliate? Very much so. An iPhone + 3 dates as a bonus, but that’s okay! Maybe it’s not for nothing that he received a bouquet with a loaf instead of the usual flowers!
🗣️ We talked to Lana, the founder of Conversion Club, so catch the insights from the one who made this conference happen at all:
“I am very pleased to hear people’s feedback – that they are surprised by how many new, interesting and already successful brands are represented this time.
This is an indicator of the level. We had brands that usually speak at IGB Sigma – and now they want to work with our audience, with our experts.
You can’t make a big conference with just one brand and speaker. You need a lot of cool people, each adding their own flavor, energy, and contribution. This is what creates a strong, atmospheric and professional conference.
In 2026, we are planning an even bigger location, a bigger show and even more stands – so you can start booking your participation now.”
What do others say?
🎤 Tanya, CMO of 1win Partners – a perfect comeback after the break:
“I haven’t been to events for a while. I dropped out of the party and I am very glad that I returned to Conversion Conf. It was the right choice. The atmosphere here is not just “working” or “formal”, but real.”
I met many acquaintances, made new contacts, discussed plans with partners.
I really appreciate such events – they help not only the business, but also people within the team to remember why we are developing.”
🔥 Pros:
🌫 Cons:
Definitely yes.
Conversion Conf is when you don’t just listen to cases, but catch the momentum, the drive from it. You communicate, generate new ideas and hypotheses, communicate with niche TOPs, learn insights from them, and get inspired.
And also, we managed to really combine the incompatible there – we unloaded our heads and got information non-stop.
We remind you that an even bigger conference is being prepared for 2026. Therefore, we advise you to think about the stand and the trip now. See you there again 👋