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YouTube Shorts is now your chance to pump up your channel without big budgets and spending on super expensive editing. The platform has clearly proven: short videos live and continue to gain views! In addition to following the official rules, there are other life hacks that will be discussed below.
In 2025, short YouTube Shorts videos have become one of the most important tools for channel development. Over 273 thousand authors make short videos and gain new subscribers every day. Even if your channel previously published long videos, now is the time to experiment:
There is always a chance to refresh your channel with a new format or category to attract the attention of a new audience.
Although the length of short videos has remained unchanged, creators are still interested in the maximum length of YouTube Shorts in 2025. The platform has confirmed: 60 seconds, and this is the official limit for the duration of YouTube Shorts. However, this does not mean that you should always use this length of video.
Users are happy to watch even shorter shorts: 17–22 seconds is the real “gold standard” of 2025. This range most often triggers the retention of the target audience above 85%, and it is almost impossible to get such an indicator further. So up to 22 seconds of video, you have enough time to convey the idea, show dynamics and interest.
Video quality directly affects views, so you need to take into account the technical requirements of the platform. The Shorts format remains only vertical and this is important from the point of view of algorithms.
The platform provides the following recommendations for YouTube Shorts sizes:
This format ensures correct display of the video on gadgets and gives the algorithm a signal that this is content created specifically for the Shorts format.
The recommendation algorithm in 2025 has become more accurate and focused on behavioral signals, because it develops by studying users. The authors of the video hosting content are actively looking for how to configure YouTube Shorts recommendations. And here’s what they need to know if they want to influence the recommendations:
Hashtags have not lost their relevance. It is recommended to:
Hashtags are not a magical way to promote, but they help the algorithm better classify videos. There are also people who actually search for videos by hashtags, hoping to find more content on topics they are interested in.
Popular Hashtags for YouTube Shorts in 2025
The issue of earnings remains one of the most popular. Content creators continue to be interested in the question of how much YouTube pays for Shorts in 2025. It’s simple – money is paid for views and advertising in Shorts.
Here are the key points about monetization:
The Shorts format gives a chance to earn even for those who are just starting out and does not require long, meaningful videos or expertise. The main thing is to create content that will not be boring for your target audience, but on the contrary, will cover their “pain points”.
When is the best time to publish YouTube Shorts? The answer to this question is important in order to collect the maximum number of views on short videos. YouTube recommends publishing videos at different time intervals: on weekdays from 11:00 to 13:00 and from 18:00 to 20:00, and on weekends from 10:00 to 12:00. But if you know your audience, test your own time! Quick response and relevant presentation – this is what works in 2025. This is how you can most accurately understand when to publish Shorts to get high traffic.
YouTube Shorts is now a real arena for ideas, experiments and quick results. Platform sand constantly improves algorithms and really studies its audience down to the smallest detail. YouTube provides simple rules, modern formats, and open opportunities for earning: follow the current advice, and tomorrow your content can be seen by thousands. Because short videos are a chance to break into the top without much effort, so use the potential of Shorts to the maximum and watch your channel grow!