How industry leaders spend their summers: from luxury loungers to a quiet pond

It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn.

Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination

This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it’s like most of us: the sea is nearby, but it’s not always possible to see it.

But Lana has time for plenty of other things:

• Play paddle 2-3 times a week;
• Hosted Conversion Conf in Barcelona;
• 
• Preparing a confab in Kyiv on September 17 (for which there will be 200 free tickets on the site, as always);
• 
• Won the award as the best event brand of 2025.
• 

What you want to change:

• Swim every day;
• Find more time for yourself;
• Allow yourself to relax without guilt.

Because summer is not only about “being in time” but also about feeling.

Victoria Bakalova – Founder & CEO of the agency “I AM BRAND” shares how to mix business and cocktails

Victoria’s advice is concise and golden:

In between making money and opening new businesses, don’t forget to raise your head, enjoy the sun and do your favorite thing that brings you happiness. 

And of course, have time to sunbathe on the beach and drink my signature cocktail BAKABUBBLES 🥂🍑.

And that’s the whole point. Because while you’re chasing numbers, you can accidentally forget that summer is over, so enjoy simple moments and delicious cocktails!

Oleg Kupets – about a check, a dog, and why it’s not a joke

Oleg is the owner of KuPartners, he does not advise large-scale solutions, but rather advises to do something sincere and really important:

• Do a basic check. Even if you think you’re doing fine. It helps to keep a steady pace without disruptions and will improve the quality of life.
  
• Get a dog. It will pull you out of your laptop and into the fresh air, distract you from the numbers, and give you a lot of unconditional love. Remember that a dog will love you even with a negative ROAS, but it’s better not to have to check.

4. Oleksandr – COO of Masons Traffic talks about fishing as an antidote to burnout

Everyone has their own way not to go crazy with a lot of mental stress.

At Masons Traffic, this list is as follows:

• Ride a bike;
• Fishing;
• 
• Enjoy the beautiful sunsets.

Sometimes it’s these simple things that recharge you more than any coaching session. So, if you haven’t fished for a long time, maybe it’s time to feel the thrill of morning fishing?

5. Ivan Zayets – a presenter, a creative who is already planning for 2026

Ivan does not create a “perfectly licked summer” for himself, but honestly shares how he sees it:

• He wants to get out to the village to the pond, where there is clear, cool water and no crowd singing “this man is only mine”;
• Starts preparing for the summer of 2026, because the summer of 2025 came too fast.
  
• Plans to walk more before 7 am and after 10 pm;
• And of course, preparing for Arbitration COP 5.

The recipe is simple: more peace, less noise.

6. Daniel Detz – Project Manager Sempro lives in summer so that it will be easier in the fall

Daniel’s plans sound very managerial and reliable, and that’s cool:

• Fill up offers for the fall season to make money;
• Participate in niche conferences and meetups, and Sempro will certainly help with this;
• Buy a subscription for a sun lounger by the pool;
• Download a new tool or service, because development never hurts.

His summer is an investment in the future. But he doesn’t forget to live in the moment either.

Conclusion: if you don’t have time for everything, but at least you have a little rest, you are already good

Summer in the industry is not about “all or nothing”, summer has the right to be different. That’s why some people spend it between the carrion and conferences, while others spend it in a more “home” format of pacification. And all options are fine.

If you managed to do at least something for yourself, you definitely did not lose this summer. And if you’re reading this right now from a browser window with 20 tabs, maybe you’ll have time to go for a walk in nature in the evening?