How not to get banned

Facebook has ceased to be a simple platform for communication, it has grown into a powerful marketing tool that offers a wide range of options for advertising campaigns and marketing strategies. In its privacy policy, Facebook has difficult to understand aspects that can unknowingly provoke violations of the rules that will lead to account blocking. Let’s analyze how to effectively use the available Facebook features while minimizing the risk of getting banned.

Suspicious behavior

Creating a Facebook account to use it in advertising campaigns is best started with the “warm-up” stage. This means the initial reproduction of the actions of a typical user.

Actions that contribute to the status of an active user will help you avoid being blocked on Facebook. For example, you need to set an avatar, fill in general information, and simulate activity: add other users as friends, send messages, and like them. In case of time constraints, you can use the services of pharmacies that actively advertise their services in specialized online stores and forums.

Bans through paid campaigns

One of the problems that is often encountered on Facebook is account blocking due to paid advertising campaigns.

The main reasons why Facebook often blocks accounts are:

1. Setting too high a budget in the early stages of account use – allocating significant funds for initial advertising projects can raise suspicions among algorithms. Such an action often ends in blocking and loss of invested funds, without the possibility of their recovery.
   
2. Launching advertising campaigns on accounts where there has been no or minimal activity for a long time – the account needs some preparation before launching advertising campaigns. An attempt to run ads on an inactive account will inevitably lead to its blocking, as it will raise suspicions.

How to protect your ad campaign from being blocked? It is important to think carefully and plan the behavior of your account, as well as warm it up before launching. This will help you avoid blocking. In addition, you can always manage your ad campaigns using various tools.

Bans due to advertising

Incorrectly designed ads often cause serious trouble, but following certain recommendations, you can minimize the risks.

The main points that can lead to Facebook blocking due to ads:

• The use of low-quality ads, clickbait and misleading messages – such ads are often the cause of blocking. What is the concept of “low-quality advertising”? First, it is advertising that is not related to the product or industry you represent. It is also advertising that misleads consumers by distorting information about the site to which it redirects.
  
• Inclusion of prohibited terms in advertising – the use of words prohibited in promotion, such as “earnings”, “profit”, “payment”, “income”, often ends in blocking on Facebook. It is also important to avoid masking these words with symbols, for example, “@”.
• Posting content that violates Facebook policy – the platform has a content catalog divided into thematic segments. If you use prohibited topics, Facebook blocks your account. Before launching an advertising campaign, make sure that your product or service is not on the banned list. I recommend using external tools to check.
  
• Promotion of materials previously used by a banned account – do not get burned twice, do not use content that was the reason for the ban in the past. This can put not only this account but also your new one at risk of being banned. If you plan to use archived materials, use AI to create new creative.

Each ad is checked within 24 hours. Most of the ads are automatically checked by bots, only a few are subject to manual verification. Proper use of tools increases the chances of successful verification. If your ad is blocked, you can always request a second verification. Don’t despair, you just need to keep acting if you are sure that the blocking was unjustified.

To minimize the risk of being blocked on Facebook due to ad content, start by working on the quality of your ads. They should contain relevant information and no irrelevant or inaccurate content. It is also important to avoid using terms that may raise suspicions among the platform’s algorithms. In addition, it is extremely important to strictly follow the established rules. Exclude any links or mentions of topics that are considered provocative or dangerous. Any violation of these basics can lead to the inevitable blocking of your Facebook ad campaign.

Bans due to payment

When you register your account, you will be asked to enter payment information. At this stage, certain difficulties may arise, which sometimes lead to blocking. Here are some examples from my own experience:

• Situations when money cannot be withdrawn from the account – there are cases when a bank card is not accepted during the payment process. This doesn’t always result in a block on Facebook, but if such incidents occur regularly and Facebook is unable to complete the charge, your payment transactions may be temporarily suspended.
• Use of cards that have been previously blocked – the system keeps track of cards that have already been charged. If any of the cards has been previously blocked, it is included in the “blacklist”. What can this mean? Basically, this means that if you try to reuse such a card in another account or campaign, you may get banned by Facebook.

How to avoid being blocked on Facebook due to a failed payment? It is important to make sure that the card is registered in the GEO that the ad is targeting. I also recommend avoiding frequent changes in payment data, as this raises suspicions in the algorithm and increases the likelihood of blocking on Facebook.

Bans due to reports

And finally, the Facebook platform provides an opportunity to report a user if his actions or posted material is questionable or violates privacy rules.

Reasons for reporting:

• Content offends the feelings of other members
• promises of unattainable actions and results
• Information on the landing page does not correspond to the declared product
• reports that your account is being used for spamming

How can I minimize the risk of receiving reports from users? To reduce this likelihood, it is important to carefully prepare and check the content of your posts, and make sure they are relevant to the main topic of your account. It’s also important to actively follow comments and add contact information to your profile.

It is important to remember that every report is verified. Don’t panic: not every report will automatically lead to a block, it depends on the nature and content of the promoted content. If the actions contradict the rules, blocking can happen instantly. But with the analysis above, you will definitely be able to avoid this.