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Vadym Kuzmytskyi is a co-founder of the Sinners arbitration team, which has established itself as a strong player in the traffic sector in a short time. His path is an example of bold decisions, love for his work and the ability to build a team based on trust and mutual respect.
In our interview, Vadym shares his vision of the business, tells why he gave up a stable life in London in favor of new challenges in Kyiv, and explains why he believes that success is built not through rigidity but through quality teamwork. We also talked about Sinners’ plans, the role of neural networks in the future of arbitration, and what “working with fire in your eyes” means to him.
Love, freedom, work.
I wanted a change. The fear of staying in the same place was stronger than the fear of the unknown. Curiosity and adventurousness were added. In any case, any business is unstable. We try to make it as stable as possible for ourselves.
The start of any business is a hypothesis. There was no single decisive moment. We just started and that was it.
Love for the work, “fire in the eyes” and patience. As my friend says: “No matter how much money you pay, the child will not be born before 9 months”. It’s the same in business.
As a former salesperson, I tried to convey the idea that we were building something bigger. Fortunately, I was not deceived. We still have those who were at the first interviews 4 years ago.
I used to be too enthusiastic about new employees and demanded more from them than they could do. Now I look at real actions, not fantasizing about who they could be.
With good infrastructure, high stakes, and an interesting operation. Our internal team really resembles a family: people are sincere friends, we even had a wedding. This is an indicator – almost no one leaves the team on their own.
In the office, people are more focused and productive. You can grow faster and more aggressively. Remote work also has the right to exist, but you need to be more careful when choosing people.
I like to start any relationship with trust, whether it is an employee or a partner. The one who steals loses in the long run to the one who creates. As for strict management, many people confuse rigidity with demandingness. We build everything on respect. We work with experts, so it is important to hear and listen to them. You can get a quick result through rigidity, but cool specialists will leave.
By expertise, honesty, and “fire in the eyes.”
This is a large and dynamic market with a minimum of bureaucracy.
No.
We are already working in swipstakes and plan to test other areas.
Automation, campaign optimization, work with big data, predictive analytics, and autonomous bots for media buying.
Creativity is up to the team. We try to optimize everything else through neural networks.
Buyer’s creativity – no, everything else – yes.
We have launched a PWA constructor MEOW PWA that uses neural networks. All applications are generated by artificial intelligence, and we are already ahead of the competition in terms of conversion.
Nothing radical – the focus is on smooth growth.
Grow without losing quality, staying with those who are with us now.
Nothing. Everything happened organically and in a timely manner.
This is not rocket science. Be patient, believe in yourself – and everything will work out, but not tomorrow.
“One mistake and you’re gone” © Jason Statham.