What is website trust, how to find out and increase it
Every website owner is interested in making users feel trusted when they visit the resource. But in order to promote your site and get traffic, you need to gain the trust of search engines as well. This trust is called website trust.
Site trust is an immeasurable indicator that directly affects search engine promotion. In other words, it is the trust of search engines in your site. If the search engine considers your site to be a trusted one, the internal pages of this site will be in the top of the search results faster.
Trust is assigned by search engines only to a domain, not to the internal pages of a site separately. For example, let’s take a newly created page on Wikipedia – it can almost immediately get into the top of the SERPs for competitive queries, only if these keys are mentioned in the text or title of the article. If this page was created on a different domain (with a lower trust, it would almost never get into the TOP). There are many different criteria that affect the level of search engine trust.
- Number of outbound links. When a site has more outbound links than inbound, it raises suspicions among search engines, and they can mistake it for a site that massively sells links, which is a gross violation of the rules.
- Moderate amount of advertising. Sites with massive advertising content that prevails over organic content are devalued in the eyes of search engines.
- Domain age. It is an important factor that can indicate the seriousness of the site. Search engines trust domains with a long history more.
- Quantity and quality of backlinks. The more quality sites link to the domain, the better the ranking. In addition to the presence of backlinks, anchors, content, and the page where the link was placed also play a role.
- Domain zone. Websites hosted on free domain zones are less trusted by search engines. Recommended domain zones: .ua, com, .org, .net.
- Moderate amount of advertising. Sites with massive advertising content that prevails over organic content are devalued in the eyes of search engines.
- Lack of spam. This is a self-explanatory requirement. Spam can take different forms: along with an unnatural increase in backlinks, excessive use of keywords in content is considered spam.
How to increase website trust
The most important factor for increasing website trust is time. The longer the site is in the index, without critical problems and with proper optimization, the better. You should also understand that the age of the site alone will not significantly increase the trust. It is necessary to contribute to this – to steadily and, most importantly, smoothly increase growth.
To increase trust, you need to constantly monitor the following indicators:
- Constant availability for users and search robots. If the site is periodically inaccessible, then there can be no question of trust from search engines.
- Unique content. The texts that are posted on the site must be of good quality and unique – this is the only way to earn a good reputation from search engines. Before posting an article, you need to check it for uniqueness and spamming.
- Qualitative link mass. You shouldn’t buy links from third-party resources of dubious quality – it won’t bring any benefit, and in the worst case, it will even harm your site. It’s better to buy fewer links with good performance.
- Unique website interface. The unique, user-friendly and adaptive design of the site contributes to the improvement of behavioral factors, which also has a very positive effect on the trust.
Conclusion
So, the trust of a resource is important for successful ranking in search engines, so you should strive to improve the project as much as possible by increasing its quality. High-trust resources are fast, functional, filled with voluminous, informative and unique content, and free of technical errors. It is important that content is created by qualified specialists with a proven level of expertise. Checking the trust of sites using online tools will help you identify problems on your own resource and select quality sites for linking.
