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Not only technical errors or failures can be annoying at work. Times change, and with them the values, expectations and internal problems of the sphere. Let’s evaluate the biggest “freaks” that in reality annoy arbitration experts.
Yaroslava, CBDO Wild Wild Leads, says that the TOP-3 “freaking moments” include these:
It would seem that it is all about different things, but when you are already so tired, such moments are definitely not happy. Do you agree?
Pan Volier, Head of FB SPT, honestly shares the moments that I would like to avoid in my work:
These are the realities — absurd reasons really affect the results of campaigns.
Ivan Protsenko, RnD Product Manager PDLP talks about a classic misunderstanding: in the case of a drop in conversions on a product, managers are told that the problem is in traffic and analytics are usually… simply not provided. This is so bad!
It’s even worse when a partner imposes “squeezed” traffic like super-hot PPC, you just don’t know how to work with it.
Beginners, according to Ivan, sometimes naively think that they “fell into the dark” and it’s enough to just start somehow, rather than learn and plow.
We think that all these points are important to take into account and we hope that there will be fewer of them!
EZ, Head of Media Buying FRBS Team looks into the problem clearly:
You don’t need to look in the mirror and look for excuses, sometimes the problem is really in you, which you need to fix for your own growth.
VLAD, Head of Rockit media buying, talks about the most painful thing:
From all this, we can conclude that critical thinking — must have!
Oleg Kupets, owner of KuTeam, KuPartners shared the following thoughts:
“It’s maddening when they lie about their achievements at an interview, and at the slightest question they collapse. Starting a partnership with lies is a bad strategy.”
He also gets annoyed when a company changes KPIs without notice.
And, of course, he is concerned about the problem with payments when they drag on for months.
Delays in payments are definitely a red flag.
Dmytro, Head of Buying at Fellows Team, cites typical situations that are not OK:
These stories are not just a list of problems, but concrete signals to the industry about the need for change. Communication, competence and transparency are the three pillars on which success rests. Learn and be professional first and foremost for yourself, the team and the result.