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In the world of CPA networks and affiliate programs, PR is no longer just an “auxiliary function”. It is a heavy artillery in the information war for trust, recognition, and… a bonus rate. We have gathered those who really set the tone in communications – PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go!
Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming.
Tanya’s ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated market where every banner needs to be approved and every move needs to be calculated. In arbitrage, she is like a padel: precise, strong, and focused on the result. And one more thing: Tanya is a case study of “how to grow in the industry without a toxic bullshit.”
Masha has been with an affiliate for over two years, including almost a year with 1win Partners. Even before joining the team, Masha was inspired by the bright stands and recognizable brand style. When a PR manager position became available, she didn’t think twice about applying for it. A perfect match, as it were.
She keeps up the pace of her work, but does not forget about herself. He says the best thing to do when you are overwhelmed is to give yourself a break, put your phone down for at least a day and turn your attention to your needs. A simple thing that really works.
Masha is a part of the team that creates bright projects and sets the tone for communications. Her must-haves for affiliate PR are resilience, adaptability, and creative thinking. Because everything changes here every day, and you need to be not only reactive but also proactive.
Nasa is when you have a background in television, digital agencies, and another 9 years of experience in PR. Today, she heads PR and SMM at Gorilla Partners, an affiliate of a licensed Ukrainian iGaming brand.
She is the kind of person who does not panic when something is on fire. Because everything is already calculated. Her superpower is crisis management in the style of “I see a risk, I neutralize it by morning.” She believes that 90% of communication failures are caused by the human factor, and she knows how to neutralize this factor through logic, analysis, and a cool head.
For her, PR is not about “sprucing up the image,” but about an influence strategy that really affects the trust of partners and sales. NASA works not for gloss, but for depth.
Kirill is not just a PR specialist, but a walking media machine. Arbitrage, crypto, marketing, NFT – everything in his cases is intertwined like in the best whitepaper. He writes analytics, analyzes the market, generates ideas – all of this pumps up both his personal brand and the entire niche.
His recent article on crypto, gambling, and the Benner cycle is not just a text. It’s like a trailer for the future. (We’ve added a link – search, read, bookmark).
Nastia is a person who “makes things beautiful.” As PR Director for several projects at once, she is in charge of communications, events, market relations, and brand awareness.
Everyone sees it at confabs, but few people know that it is often the reason why people hear about a brand before they see it. It is the “invisible engine” that makes publicity work.
Golubev is not just a PR person, but someone who creates traffic. In the literal sense. He has a network of resources, fintech knowledge, and a deep understanding of arbitrage. His approach makes G Partners sound loud and confident.
In short, it’s when your PR person is simultaneously digging into KPIs, SEO, and how best to sign an influencer at a conference in Budapest.
Arthur is an expert in recognition. He worked as PR Director at Traffic Devils and is the person who turns “just another buyer’s team” into a brand with its own voice.
He extinguishes crises before they break out in the public eye, builds market presence, organizes events, and closes media with influencers. PR chaos? No, everything is clear here: his reputation is a priority as an ROI buyer.
Artem is an Affiliate Manager, but he can give any PR specialist a run for their money. His area of responsibility is communication with partners, program management, and optimization of everything that moves in the iGaming niche.
He is also someone who works in a competitive environment and manages not only to adapt but also to build trust. And this is not something that everyone can do.
Sasha is a radar for opportunities. She is a Teamlead External Media, managing external communication for PIN-UP Partners. She has grown from an SMM manager to a role where she shapes the company’s tone of voice, launches campaigns, and creates new points of contact with partners.
Three promotions in three years. Because when you have strategic thinking + empathy + drive, only a cap can stop you.
Slobozhenko is already a brand. He is the founder of Traffic Devils in Ukraine. The person who made the biggest media campaign in arbitration. He writes a blog, shares cases, and speaks the language of the market.
And most importantly, he understands that PR is not about a press release, but about a community. It is about communication that lives, breathes and inspires. That is why he was named the most influential arbitrator of the year.
Vika is a person in the truest sense. She is a blogger, PR director, YouTube show host, affiliate event host, singer, and now the founder of the I AM BRAND agency specializing in affiliate marketing.
Katia is Head of Marketing at Frogo, an anti-fraud platform. She is an example of a modern woman in the industry who manages to build a career, make difficult decisions, and not lose herself. Her style is one of confidence, determination, and self-respect, without falsehood.
She clearly knows that being a boss is not a challenge, but a norm. And most importantly, she doesn’t just adapt to changes, she changes the rules of the game. It is this mindset that creates a new culture of PR and marketing in the industry
Do you remember the days when it was enough to appear in some “industry media”, make a couple of posts and hold a champagne event – and you were already the “PR person of the year”? Well, forget it. Today, PR is not about press releases, but about real numbers, trust, and the ability to be proactive.
If your brand speaks to the audience in the dry language of a novice lawyer, it is simply drowned out. Now personalization rules: your CEO should blog, your PR director should make fun of himself on TikTok, and your ambassador should tell how he raised ROI in the middle of a game of padel.
Videos, reels, TikTok, memes, emotional stories from behind the scenes are not just “entertainment”. This is a new currency of trust. If your communication doesn’t keep up with the pace of the market, get ready to be left in the archives.
It’s when you see it on the horizon before Reddit has even started to boil. And you have a meme, a comment, and an action for each scenario. Because in arbitration, 5 minutes of silence = loss of loyalty.
Automated analytics, neural networks, blockchain in reputation – it sounds like science fiction, but welcome to reality. Whoever is the first to get into these things will be not just a PR specialist, but a strategist of a new era.
PR is no longer an “auxiliary” department. It is the heart of communication and the brain of strategy. And the future belongs to those who can adapt faster than TikTok’s algorithm changes.