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In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

In early March, the Approve Leads team contacted us to tell us how they had been cheated out of $70k by DepLab representative Alexander Sokolov and to publicize the case. Since this was done not only to them but also to other arbitration teams, we began to investigate and look for proof. According to the data provided to us, DepLab owed them and other arbitration teams the amount of ... drum roll ... about one and a half million dollars😬. Trash! So, let's get into the details and screenshots. Read to the end and share your feedback. Who are these DepLabs? The company opened in 2022 with very favorable conditions on the market: payments once a week without a hold, free apps, free creos, and round-the-clock support. Under such conditions, during the first three months of operation, they have already...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

Cryptocurrencies have long been an important part of the global financial system, with Ukraine standing out as having the highest percentage of cryptocurrency owners in the world. Among the variety of cryptocurrencies, Tether (USDT), a stablecoin that has found widespread use in the field of digital assets, is particularly notable. A lesser-known fact is the existence of several versions of Tether, including a version based on the Tron blockchain known as TRC20. Stablecoins play a key role in the cryptocurrency market, representing a unique combination of the properties of cryptocurrencies and traditional fiat money. They serve as a bridge between the two worlds of finance, providing stability and reliability. Tether (USDT), issued by Tether Limited, is one of the most popular stablecoins and holds leading positions in terms of capitalization among similar assets. What USDT TRC20 is and the history...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...

In the world of arbitrage, where every click can be the key to wealth and every mistake can be a priceless experience, the path to success is sometimes built through unexpected twists and turns and obstacles. For a webmaster, the day not only marks a professional milestone, but also serves as a moment to reflect on how every successful media buyer once started with initial experiments, mistakes, and miscalculations that later formed the basis of their great triumphs. Learning financial planning When entering the field of arbitrage traffic, develop an economic model based on the return on investment (ROI) figures from colleagues and friends. The forecasts in the model may look very favorable, but consider the following key aspects: Cost of operational resources (landing pages, tracking systems, designs, user accounts). These costs should be foreseen in the model from the...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

Asia is not only an amazing natural beauty and historical heritage. It is also a huge economic arena offering inexhaustible opportunities for trade transactions. Features Wide coverage The Asian region accounts for more than half of the world's internet audience, making it an attractive target for ad arbitrage specialists. Diverse market conditions Unique traits and preferences characterize each Asian state, requiring customized strategies and offers in line with local cultural nuances. Specific payment systems Payment methods that differ from the usual payment methods are common in many Asian countries, emphasizing the need to tailor offerings to the preferences of local audiences. Barriers and Rivalry The Asian arbitrage sector is highly competitive, hence the need to prepare for intense competition to attract users. Regulatory Constraints Several Asian nations have strict regulations regarding internet marketing and gaming industries, making compliance with these...