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Traffic arbitrage requires a creative approach to creating ads that will attract users' attention and ensure high conversion rates. In this article, we will look at the basic principles of creating creatives for ads in TikTok, Facebook and Google, as well as the top services that will help you in this process. 🎁By the way, you can get 5 free cards from FlexCard (a service that issues virtual cards for traffic arbitrage and personal shopping) using the promo code LeadPanda. 🧨Register at the link, name the promo code and pick up the cards Basic principles of creating creatives Adaptation to the platform: TikTok: This platform is focused on short, dynamic videos. It is important to use trends and add interactive elements, such as polls and challenges. Facebook: Both videos and static images work well here. It is important to use...

AI language models have become an important tool for text processing, data analysis, and content creation. They are widely used in various fields, from business to entertainment. In this article, we will compare four leading language models: Bing GPT, Claude, Google's Bard, and Chat GPT-4 to understand their strengths and weaknesses. Bing GPT is integrated into the Bing search engine, providing accurate and contextually correct answers to user queries. Claude focuses on security and ethics, making it ideal for sensitive areas. Bard Chat is noted for its creative capabilities, generating emotionally rich texts for writers and poets. Chat GPT-4 is a versatile model capable of performing a wide range of tasks, from answering simple queries to complex data analysis. In addition to Google Colab, Google's Bard is available in Replit, which allows you to export Python code to different environments....

PPC is an interesting beast: everything may be going well, and then any unsuccessful combination of PPC campaign parameters and the conversion page leads to inefficient spending of your budget. Let's look at typical mistakes made by PPC specialists and ready solutions to avoid them. You don't remove ineffective keywords This is especially noticeable in large accounts, where it's difficult to identify ineffective keys. Such a mistake often leads to undesirable consequences: It creates a negative perception for those who click on your ad, go to the site, and do not find the information they need. Such advertising campaigns, aimed at conversion pages, can cause low effectiveness, an increase in cost per click, and a decrease in account quality rating. To prevent similar situations, it's important to set strict rules for yourself and clearly understand the purpose of using each...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...

We are exploring Discord as a promising source of traffic that often remains in the shadows. In our analysis, we will dive deeper into the audience of this platform, their interests, and main characteristics. We will also outline effective methods of engagement and the best ways to get started. Basics about Discord Initially, Discord was created to connect gamers, but today it has become a full-fledged social network that can be compared to Telegram or X. On this platform, users can launch streams or interact in specialized channels. The audience has long gone beyond the purely gaming sphere, actively using the offered features. As you know, Discord's monthly audience is over a billion users. The vast majority of them are aged 18 to 34 - 71%, and 65% of them are men. According to a study by SimilarWeb, the main...

Hamster is tapped by more than one hundred and twenty million users every day. But is it really possible to earn money by poking at a hamster? Let's analyze the Hamster Kombat game. What is this game? Hamster Kombat is a clicker game where the user is the "owner" of a cryptocurrency exchange and develops it in game currency. The developers have very successfully picked up the key to future users of the game, which is also called "tap" (from the English tap - "to knock"). Some people consider it a "time killer", of which there are thousands. But why has this particular game become so popular that more than 100 million people have already subscribed to the Hamster Kombat Telegram channel, which was created just a few months ago? The "owner" of the hamster has to constantly click on...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...