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Correct and maintain a positive online reputation. Tips on how to create a good image Reviews, comments, portfolios... If you are planning to buy headphones, read the comments. If you want to go to a restaurant, you read reviews. If you are going to order a repair, you look at the "before and after" works in the portfolio, study the recommendations. We need a reputation! For a product, a place, a contractor - anything or anyone. Every client wants to get quality work the first time. What is SERM? The abbreviation stands for Search Engine Reputation Management. It means reputation management in search engines. The essence is to create a positive image of a company, store, or person in the eyes of the target audience using special approaches and tools. This includes working directly from scratch and processing existing negativity....

Reducing the cost per click with a stable flow of applications is a natural desire of any advertiser, regardless of the allocated budget. However, statistics show a disappointing picture - 90% of advertisers do not optimize their campaigns, which leads to inefficient spending of almost half of the funds on online advertising. Are there any ways to increase the number of conversions without changing your marketing budget? Of course, we have collected 10 most effective life hacks that have been tested in practice. Let's get to them! How to reduce the cost of a click in Google Ads? Don't use unnecessary keywords Use words that exclude irrelevant queries. This way, you will avoid showing your ads to people who are not interested in your offer. For example, for a commercial website, you can exclude the word "free". This will not...

Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let's analyze it. Will email newsletters be relevant in 2024? There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence. However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it's...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita and VOX casinos, we have been working in the market for a long time and have extensive experience with SEO traffic. So, we definitely have something to share, and today we will talk about the pitfalls of using AI when generating texts for your SEO websites. The topic itself is not new, many experienced SEO specialists have been discussing this issue since the launch of ChatGPT. Back then, most traffic arbitrage specialists were excited about the new software, as it could potentially simplify the work on texts, keyword research, headline parsing, and so on. And of course, AI has taken over some tasks to some extent, but it is still difficult to trust it completely, because the texts generated by GPT are very different from the author's...

When it comes to traffic arbitrage in the dating vertical, success often depends on the ability to find an approach to a specific audience and adapt your campaigns to their needs. It is important to know which offers to choose, how to set up creatives, and how to optimize your campaigns. Let's take a look at a few secrets that will help you become a successful webmaster in this niche. Choosing offers: market analysis To achieve a good profit, you need to analyze the market and choose the most profitable offers. Dating is one of the hottest verticals in the industry. AdsEmpire has proven to be a reliable partner with high-quality offers that bring stable results. With a wide selection of offers, including those covering all aspects of dating and romance, you can be sure to find exactly what your...

Have you ever wondered how you can increase your web page rankings with the help of popular websites? Off-page SEO is a strategy that involves posting blogs, articles, or other content on authoritative resources. Since Google favors such sites, using this tactic can significantly improve the position of your low-ranking web page or article for certain keywords. Thus, your page becomes a kind of "parasite" that benefits from the reputation of the "host" domain. How parasitic SEO works The process of using this method consists of several key steps: Find reputable resources that allow publishing user-generated content. Prepare high-quality content with keywords you want to rank high in search engines. Publish your content on selected authoritative resources. Run an advertising campaign to increase the visibility of your material in search engines. These actions will help improve the position of your...

The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction. Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let's talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory. How payments work Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more. Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies...

The economic center of the world is gradually shifting to East Asia. After the rise of countries such as Singapore, South Korea and Japan, other countries are beginning to gain strength, where the population is becoming more affluent and more actively investing in various purchases and leisure activities. One of these countries is Malaysia, a country that is partly located on the mainland and partly on islands. Today we will talk about its potential and attractiveness for investors. Geography Malaysia has a unique geographical location: one part of the country occupies the end of the Asian continent, bordering Thailand and Singapore, and the other is located on the island of Borneo, in the neighborhood of Brunei and Indonesia. The country is an important link in global trade, thanks to which Malaysia actively participates in global business processes and receives significant...

As a successful specialist, are you responsible for dozens of advertising campaigns, each of which requires constant monitoring, adjustments, and analysis? Managing so many tasks manually is like trying to keep all the balls in the air at the same time without letting any of them fall. But is it really worth spending so much time and effort on routine tasks when there are already technologies that can do the job for you? Let's take a closer look at how you can automate your ad campaign management and save yourself from unnecessary hassle. Automation is your best friend in the world of advertising Manually managing your ad campaigns can quickly turn into an endless cycle of tasks: from adjusting bids and testing creatives to analyzing results and making optimization decisions. And while all of this is necessary for success, it...