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Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

U.S. President Donald Trump has signed an executive order postponing the ban on the popular TikTok app for 75 days. This decision opens up new opportunities to resolve contradictions between the US administration and the company that owns the app. What does the decree provide for? According to the document: The US Department of Justice temporarily refrains from enforcing laws against TikTok. Apple, Google, Oracle, and other companies that cooperate with TikTok will receive official letters. They will state that their actions during this period do not violate the law, and they will not be legally liable. The decree, which was supposed to come into effect on January 19, gives additional time to make a final decision on TikTok. Context of the conflict TikTok has long been at the center of disputes between the United States and China. The Trump...

LinkedIn, the world's largest professional network, continues to improve its functionality by introducing two new tools that use its proprietary artificial intelligence technology. The main goal is to make job search and recruitment easier, more efficient and accessible to everyone. This time, the platform did not cooperate with OpenAI, having developed the tools on its own. 🔎Job Match: a tool for effective job search The new Job Match tool is aimed at job seekers who want to find jobs with a high probability of success. Key features: Personalized Recommendations: The algorithm analyzes the user's profile, including work experience, skills, and interests, to offer the most relevant jobs. Opportunity Prioritization: Job Match evaluates how well you fit into a particular job and suggests you apply only to those with the highest chances of success. Language availability: In the coming weeks, the...

In today's world, where online communication has become an integral part of our lives, it is important to create a safe and high-quality space for interaction. Users expect platforms to provide them with a comfortable experience, protect them from unwanted content, and uphold ethical standards. How exactly is this achieved? The processes that go on behind the scenes are crucial for building trust in platforms and their development. In this article, we will look at the role and importance of moderation, its types, and its impact on the modern digital space. What is moderation? Moderation is the process of controlling and managing content published on online platforms. The main goal is to ensure that materials comply with the rules of the resource and protect users from inappropriate content, such as spam, insults, or misinformation. Through moderation, platforms create a safe...

Creatives are one of the key elements of a successful traffic arbitrage advertising campaign. They attract the attention of potential users and influence their interest in a product or service. In this article, we will look at what creatives are, their importance for traffic arbitrage, types, and where they can be found. What are creatives in traffic arbitrage? Creatives are advertising materials that are created to promote offers in traffic arbitrage. They can be in the form of images, videos, animations, text ads, or even interactive elements. The goal of creatives is to interest the audience, evoke emotions, and encourage action, such as clicking on ads or making purchases. In the field of arbitrage, the term “creo arbitrage” is often used to refer to advertising concepts adapted to a specific offer or platform. The importance of promotional materials in attracting...

The success of an arbitrage campaign largely depends on the right choice of an offerer for a particular region. In each country or group of countries, the audience has different preferences, needs and purchasing power. In this article we will analyze which offers work best for different regions and give recommendations on how to choose traffic destinations. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it important to consider region when choosing an offerer? Different regions differ: the level of competition. The solvency of the audience. Popularity...

iGB Affiliate 2025 will be held as part of World Gaming Week, which will bring together the industry's top professionals in Barcelona from January 19-23, 2025. The event will be an ideal platform for learning, networking and discussing key trends in iGaming and affiliate marketing. The iGB Affiliate 2025 Program January 20 10:30-11:30 - Run Club. Run through the picturesque streets of Barcelona in the company of arbitrageurs and industry professionals. This is an informal way to make contacts in a dynamic atmosphere. 13:00-17:00 - Pre-Registration. A convenient way to get badges for quick access to the conference. 16:00-21:00 - Welcome Drinks. Official opening of iGB Affiliate 2025. An evening for making first contacts and socializing in an informal setting. January 21-22 11:05-16:30. Main days of the conference with a rich program of presentations and discussions. January 23 12:00-17:00 -...

Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

  Mobile apps have long been a part of our daily lives, providing a wide range of services and features that can be done online. The competition in this market is only getting stronger every year, and today the success of an app's popularity depends not only on its design, functionality and other convenient tools inside the app, but also on a well-constructed marketing strategy. In our article, we will review the most popular and used mobile promotion tools that will be relevant in 2025, share effective ways to engage your audience and show you how to achieve fast and effective promotion. Mobile app promotion methods Mobile app promotion includes a set of actions focused on attracting new customers and keeping existing ones in the app. The main point of app promotion that differentiates it from the promotion of regular...