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The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...

France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

Poland is one of the most popular geos for gambling and gaming. This country has a special character that differs from the rest of Central and Western Europe. Poland is much more conservative and religious than, say, Germany, France, or even Italy. English is also not as widespread here as in neighboring countries. Most Poles prefer their native language, so it's better to use Polish for creatives, landing pages, and apps. It is also important to take into account cultural differences: unlike campaigns for Western European countries, creatives with images of local people work better on Geo Poland. Let's take a closer look at this geo below. General information about GEO Poland is a country with one of the fastest growing economies in Europe and one of the lowest unemployment rates. However, the purchasing power of Poles varies greatly: in...

We have previously shared with you useful job search and presentation tips for effectively presenting yourself as a candidate. Today, we have prepared a selection of prompts for those who are responsible for finding new talent, selecting candidates, and maintaining corporate culture - HR professionals. The collected prompts will be useful both for establishing internal processes in the team and for increasing the efficiency of recruiting and developing the company's HR brand. Find your request, use a prompt, and catch tips from ChatGPT. 👉 Create a candidate profile Prompt: “Imagine you are an experienced recruiter who is well versed in competency models. Create a profile of a candidate for the position of an event marketer in an online food delivery service. List what knowledge, skills, and personal qualities he or she should have. 👉 Improve the text of the job...

Traffic arbitrage is a dynamic industry that is directly affected by changes in technology, market conditions and consumer preferences. In 2024, new verticals and niches are coming to the forefront that offer arbitrageurs not only additional opportunities for monetization, but also challenges related to competition and adapting to new realities. In this article, we take a look at the most promising arbitrage verticals and niches in 2024. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, mention the promo code support and get the cards for free Financial Technology (FinTech) Why it's promising: Financial technology is actively evolving and offering users convenient services to manage their finances. In 2024, the demand for innovative financial solutions continues to grow: microloans, cryptocurrencies,...

MOONSTAR NETWORK is an affiliate network in the iGaming and Crypto verticals. Founded in 2022, the network was created by a team with over 5 years of experience in traffic arbitrage. Partnerships are built on the CPA model, and depending on traffic quality, volume, and longevity of partnership, there’s an option to switch to CPL or CRG models with crypto payments. Features: High initial rates; Offers from direct brokers and advertisers; Ready-to-use materials for crypto verticals: landing pages, creative examples, pre-landers for specific geos, cloaking, and more; Affordable traffic from multiple geos in iGaming; Dozens of iGaming offers targeting Africa; Private offers for iGaming – with opportunities to promote new market products; Bump in rates for large volumes across all verticals; Fast payouts with flexible schedules available. Payouts: Minimum amount: $100. Payments are processed every Friday, with custom terms available....